With fluctuation trends within the industry being what they are due to increased Google algorithm updates, we wanted to make sure you have the right tool for the right job at your disposal. With that, we announce the release of our most in-depth landing page tool to date, the Landing Page Monitor.
Tracking rank can often be a micro-moment, micromanaged, process where the nuances in change over the period of a day, week, or even month take on extreme significance. However, what if you wanted to track rank within a whole new context? What if you wanted to track rank within the corporate setting at the executive level using traditional business reporting? With this in mind, we're happy to announce the release of our newest Enterprise level report, the Quarterly Rank Snapshot.
Nothing says fun like tracking Google hit some big time retail sites as part of an algorithm update. Should such an endeavor sound like fun then this article is for you, because that's exactly what happened last month on the Google SERP. To be sure, that's not all of the SERP news that's fit to print. The month of May also saw the introduction of a whole new way to approach Google reviews that could be a "ratings" game changer. Of course, the month was filled with your usual parade of tests and changes to Google's rainbow of SERP features.
Everyone knows that a chain is only as strong as its weakest link. That's why understanding a user's path towards conversion is just as important as the conversion itself. Delving into the path that a user took towards making that conversion helps to isolate what worked well and what didn't work well along the way. It tells you not only what channels are driving your success but what conversion affinities your users have, so that you can bolster your methods and replicate your success going forward. Due to the significant insights afforded by seeing a user's path towards conversions, we've launched four new multi-channel funnel reports that will help you determine what's behind your conversions.
When it comes to your data, you are the hub that the various outlets storing and tracking your information must channel through. Which is why we're giving you full control to display whatever data you need, want, or would otherwise enjoy seeing with our Google Sheets integration. Unlike any other third party data integration, unifying Rank Ranger with Google Sheets puts you in control of what data you want to track. More than that, by integrating Google Sheets you can display data that you, and only you have, affording you the ability to create graphs that are beyond unique, but rather exclusive. Data that is entirely complete and comprehensive.
Recently, there has been some industry speculation that Google rolled-out an algorithm update circa May 18th. Indeed we tracked an increase in rank fluctuations on our Rank Risk index, indicating that an update was pushed over at Google. Making use of a unique SEO tool that we plan on bringing to the market in the upcoming future, we've determined that Google has hit some major sites within the retail and consumer goods industry that has shaken the rankings a bit.
Have you been wishing for a tool that would notify you every time that a
SERP feature displayed or changed for your keywords in Google search
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Some big news on the Google SERP in the month of April. The month saw some interesting SERP feature milestones that included HTTPS reaching new heights and AMP in organic results taking its first real dip. Of course, there were also a few SERP feature tests, and even a new character whose SERP personality is yet to be determined. Thus, despite the fact that Google seemed to have taken a break from major algorithm updates, we have much to talk about and talk we shall.
What's needed to develop catchy content is not always in-sync with the more technical considerations of SEO. As a content creator I often find myself straddling the fence and seeking resolution to this epic cosmic content conundrum. As such, I'm happy to share my pain in finding the right balance between SEO and content with you (light tips will be served). To do so, I'll explore a few common situations of content development tension that I personally find myself struggling with as I create content.
Not all data is equal, both quantitatively as well as qualitatively.
Data is not merely the acquisition of statistical information. While obtaining such numbers and figures are important, it lacks the qualitative depth data can afford.
In its essence, data helps paint a picture of health and performance, it is ironically holistic in nature. The question is how can rich data be accessed? How do we take data from being a linear experience to a holistic one that paints an overall performance picture?
Beware of the Ides of March! For sites that harbored low quality content, March 15th was something to be wary of. Due to a powerful Google algorithm update, March proved to be an eruption of SERP significant action. Combined with some interesting SERP feature shifts and tests, the March SERP has quite the story to tell.
Bringing an unprecedented degree of substance to SEO competition analysis, we're excited to announce the release of the SEO Monitor for a real and penetrating competitor insights experience. This new competition discovery tool goes beyond tracking the rank of a few of your competitors, offering you deep competitive insights. What truly sets this competition analysis tool apart is that it offers useful, genuine, and intelligible insights into how your competition approaches the SERP and their pursuit to push you off of it. The SEO Monitor, without any gimmicks or extravagant promises, gives you an avenue of insight towards analyzing how your competitors aim to claim dominance on the SERP.