Rank Ranger Blog

We thought it would be not only nifty, but impactful to see your Bing Ads performance alongside that of your AdWords campaigns. As such, we're announcing that you can now integrate your Bing Ads data into Rank Ranger. The upshot, (other than being able to access all of your data in one place and sharing it within white label reports) is that you can plot your Bing Ads and AdWords data together on our custom graphs or within the same series of widgets. Here's how to do it.

Bringing all of your local SEO data to one place, we are truly excited to announce that you can now access Google My Business data within Rank Ranger. This standout data source within our seemingly endless series of third party data integrations joins and emboldens our prolific set of local SEO abilities. Thus, you can conveniently access the full spectrum of your local SEO data without ever leaving Rank Ranger's software. Further, viewing Google My Business data within Rank Ranger enables you to create custom local SEO insights that can be shared in any one of our white label reporting options.

Why does Google invest so much time and energy into their SERP features? While of course the features improve the user experience, does that really explain why Google is constantly releasing a series of perpetual SERP features changes? There is simply way too much of an emphasis on SERP features over at Google to chalk their efforts up solely to "improved user experience." If so, why then does Google go to such lengths for the sake of SERP feature perfection?

There has been a lot of Google algorithm update activity as of late, and it would be nice to get some perspective on what's been going on, as these algorithms can seriously impact your rankings. Now, as you may well know, Google has said it unleashes and roll-outs thousands of updates a year. However, the algorithm updates that have come out of Google recently seem to be weightier than usual, and it's important to realize that. So let's then take a look at the recent updates, including last week's roll-out that has become widely known as 'Fred', to see what these updates have in common. Perhaps we can even speculate as to what Google has in-store for the SEO industry.

It seems no month is spared significant SERP and SERP feature changes. February, was an exceptional example of the continuously evolving nature of Google's SERP. The simple fact that Google changed its PPC ad label for the second time in less than 10 months is testament to the fact that Google views its SERP as malleable, an ever-changing experiment.

Obviously knowing the customer is of the utmost importance, and as such Google's Audience Interests is well... of self-evident interest. The question is how to make it work for you in a way that is efficient, effective, and easy. With the custom display options we've built you can see the Audience Interest data that you want to see and how you want to see it. What's more, by including Audience Interests in your white label reporting you can offer your clients a deeper look at the makeup of site traffic all while considering and catering to client specific needs and reporting preferences.   

Google's AMP has been making a lot of noise on the SERP for a good while now. Most recently, and as we reported, AMP results have come to dominate Google's News Box on the mobile SERP. As it turns out, that's not all AMP is dominating these days. After a bit of research I've determined that Google is giving heavy preference when it comes to showing mobile carousels to organic AMP results. In this case study, I'll show you how some heavy-hitting and quite prominent websites are not showing up on the mobile SERP with carousels simply because they have not gone AMP.

This past December the largest ad fraud scam to date was unearthed. Methbot, operated by a group of Russian hackers, was estimated to have sucked anywhere up to $5 million a day from the pockets of online advertisers. Is click fraud, a as general problem, as sensational as the plundering that was executed by Methbot? What precisely is the monetary significance of click fraud? How long has it been a problem? What is being done about it? Are we doing enough? Can we do enough? Simply, how old, big, and daunting is the problem of click fraud?

Each and every month you put a tremendous amount of time and effort into guiding your clients towards success. However, without effective communication with your clients, your efforts, noble and colossal as they may be, could be laid to waste. So then, what do you need to do in order to effectively communicate your success stories to your clients? What steps can you take to make sure that your client knows exactly how hard you've worked and how far you've taken them? What can you do to ensure that your best efforts are not wasted and ruined as a result of lackluster communication?

The first month of the new year began without much noise on the Google SERP. Perhaps the festive spirit that comes with the new year ran counter to the volatility and malleability that so often characterizes the Google SERP. Have no fear true believers, the SERP did show considerable activity as the month progressed, eventually evolving into one of the more dynamic months on the Google SERP.

In an effort to always ensure that our users have access to a broad and comprehensive range of digital marketing tools and reports, Rank Ranger now offers a MailChimp integration. Widely considered to be a leader in tracking and measuring email marketing campaigns, MailChimp offers a pervasive set of email marketing data that can now be accessed right in Rank Ranger. With this, our latest in a long list of third party integrations, Rank Ranger continues to enable our users to effectively track and manage the progress of their digital marketing and SEO campaigns.

The Digital Olympus online conference gears up for its fourth installment on February 6th. This up and coming free conference series is masterminded by none other than digital marketer and frequent industry speaker, Alex Tachalova. In a one on one interview, Alex outlines how the Digital Olympus conference series has evolved and how it offers unique added value for those seeking to broaden their industry know-how. She'll also discuss the importance of gender equality within the SEO and digital marketing industry, as the latest conference is headlined solely by women in what has been dubbed as the "Female Edition" of the conference.