Rank Ranger Blog

Featured Snippets are short, direct answers shown by Google at the top of the first page of search results in response to search queries in the form of questions, or which imply a search for specific information. Recently, the race to grab Featured Snippets has turned into somewhat of a feeding frenzy in the SEO industry. This article provides you with insights into what Google is looking for, valuable statistics and guidelines on how to "win" Featured Snippets.

Take an in-depth look at the content available within Google's Knowledge Panel. See the significance of the prolific nature of mobile Knowledge Panels. Explore the Knowledge Panel within the always entertaining Ignite format. 

Watch the SEO Lounge with Mordy & Joel who discuss some myths about competitor intelligence and clarify how to use competitor data to optimize your website.

Though it goes without saying, scoring a Featured Snippet can put you at a significant advantage. With zero ranking superiority being so significant, tracking your Featured Snippet progress, especially as compared to the competition, becomes a central priority of any sound SEO strategy. To facilitate this process we've designed a comprehensive Featured Snippets center of sorts where you can track your Featured Snippet performance across all of your keywords. The all-new Featured Snippet Tool provides you with deep and comprehensive daily insights that cover your, and your competition's, Featured Snippets across all of your keywords.

After June's monumental algorithm update you might have figured that Google would lay low for a bit. Not so. The search giant merely shifted its focus from fine-tuning algorithms to adjusting the proportions of its SERP features. More than that, it would seem that Google took this lull in algorithm activity to bring some of its SERP features into the shop for a series of readjustments. 

It's the one story that Google would like to shake, but can't seem to, Fake News. With underlying ethical underpinnings that bring into question where Google's content responsibilities begin and end, along with the technical boundaries fighting fake news stirs up, the issue is in a way epic. Over time Google has released a series of statements, and even the announcement of a new project, all indicating it is on top of the Fake News faux pas. But are they really? After taking a hard look at how Google goes about broadcasting information media, that would be news to me...

The Google for Jobs feature is a massive conglomerate that is set to corner the online job listings market. Follow me as I show you how the new feature is set up, what it does, and why it is sure to be the go-to job search tool (I'll even throw in a bonus theory as to why this matters so much to Google).

The new Google for Jobs SERP feature is both novel and grandiose. Not only is the Google for Jobs feature a new SERP environment, but is one that ushers in a new set of rules for the sites both appearing and absent from it. In addition to optimizing to rank #1 for an employment query organically, recruiters are now faced with the greater competition of ranking in Google Jobs. Fortunately, you can now track your position within Google for Jobs in Rank Ranger.

Get a better understanding of what Google SERP features are and why they are important to SEO in an easy to understand and visually focused way. Explore the world of Google SERP features within the Ignite format.

For the second month is a row, Google has rolled-out a significant algorithm update. Following a May 18th Google update, the end of June heralded in an update that just kept on going, and going... and by month's end still had not entirely run its course. As expected, the impact on rank was no small matter. Truth be told, this elongated algorithmic anomaly nearly eclipsed the rest of June's SERP news. Not to fear, it will all be covered here in the latest (and possibly greatest) edition of The SERP News.

Google's recent update impacted more than rank. A series of Google's more prominent SERP features saw changes in their data paths during the update. Here we'll take a look at how Google tacked on SERP feature trajectory shifts onto its latest update. 

After a relatively considerable period of quiet, Google has rolled out its latest algorithm update. Not since October 2016 have we seen a Google update as long running, lasting five or more days. In this context, the current rendition of Google's ever-changing algorithm has a degree of esteem that is not common to all updates. Like its counterparts though, discerning the actual impact of the update on rank is intrinsically elusive. That is, determining the character of the update, as well as what sites in what positions were impacted is challenging. Allow me then to offer some context and a bit of understanding of what transpired, specifically what ranking positions were most impacted by this update.