Rank Ranger Blog

Email marketing is not dead. Far from it, email marketing is an integral part of any marketing plan. If done right, pushing your brand, service, or product via an email campaign can score big payoffs ranging from increased sales to increased brand awareness and authority. That said, email campaign effectiveness hinges on learning what went right, as well as what went wrong, during an email campaign. To give you the ability to track your email effectiveness we were set on integrating a series of automated email marketing platforms into Rank Ranger. We looked at a whole heap of platforms and narrowed our integration partners down to Constant Contact, AWeber, and MailChimp.

It's hard to believe another month has gone by. With a new month comes a new set of SERP news to sort through. The October SERP saw one of the year's biggest SEO story-lines move onto the next chapter while Google's recent revenue narrative continues to evolve. These newsworthy SERP scoops, plus a slew of SERP feature tests and changes, made October's Google SERP quite the provocative place!

Where does a news publisher rank within Google's mobile Top Stories news carousel? Is the outlet's article the first card Google shows or the 15th? Tracking rank within Google's mobile News Box is not easy, but it is well worth it. If you're an SEO who is working with a news publisher, tracking rank within Google's mobile Top Stories carousel can really set you apart. Allow me then to show you how to best track mobile Top Stories rankings.

If you're running Google Ads ads, then you probably know that tracking your paid search competition is not only vital but exhausting. Tracking who your top PPC competitors are on the Google SERP is not a one stop, one metric ordeal. It requires thorough research and monitoring for multiple vantage points. Knowing this, and to help you simplify analyzing the competition, we wanted to add on to your Google Ads arsenal by following up our recent release of the Google Ads Monitor with the all-new Google Ads Daily Explorer. Now, besides for in-depth competitor discovery on a per keyword basis, you can track every single Google Ads ad your competition is running on a daily basis across all of your keywords. Here's how.

Google's very own SERP features provide it with a subtly powerful way to supplement its traditional form of income, i.e. ads. In fact, there are some unique advantages to garnering income via SERP features that ads can't provide Google with. Such advantages could be why Google has bolstered those features that do currently, and may in the future, provide it with additional sources of revenue. In fact, I would be so bold as to say that in-feature revenue is the future of Google's monetization strategy. Here's why.

The September SERP was a doozy! The month was just downright interesting with Google throwing some real curve balls out there. Whether it was pushing an algorithm update or altering SERP feature trends, Google did not seem like its traditional self. On multiple occasions it seemed as if Google had shifted course a bit this past month. All I can tell you is, this one is going to be interesting.

Google not only has totally unique SERP features on mobile, but also quite often trends those that also appear on desktop differently than it does on mobile. The fundamental premise of this study is that by isolating the instances where Google diverges from its desktop SERP feature patterns, the search engine's entire stance on the mobile web slowly emerges. Working under the assumption that any mobile data divergence is purposeful and meaningful, mobile's unique SERP feature trends work to illuminate Google's overall relationship to the mobile SERP.

If you've ever invested time manually checking search results for your keywords in order to analyze your competitors' Google Ads ads, then we think you're going to love our new Google Ads Monitor. Allow me to take you on a tour of the Google Ads analysis features you'll find in the Google Ads Monitor.

Dearly beloved we are gathered here today, on Google's very own birthday, to announce the departure of the Search Box SERP feature from the face of the earth. In less dramatic terms, Google has removed its Search Box feature from the SERP on both desktop and mobile. The removal is uniform, and as such, applies to every country that previously carried the feature.

For those of you who could not make the recently held brightonSEO conference, I wanted to share some overall takeaways and highlight some of the sessions I enjoyed the most. The conference is massive, and obviously I did not hear all of the great speakers. As such, this is not some sort of definitive list, but rather a spotlight on the sessions I personally enjoyed the most during my first trip to the conference.

CallRail customers may be excited to learn that you can now add call performance reports and graphs to white label reports and dashboards via one of our latest third party integrations. CallRail is a marketing tool for tracking and measuring call conversions from search, social, PPC, digital marketing campaigns, and even offline marketing activities.

August made for quite the interesting month on the Google SERP. At first glance you might not think of August as being SERP spectacular. Don't be fooled however, amidst the multitude of SERP features tests and changes Google revealed a big card that gives us a nice look at what's in store for the future of Google's monetization strategy. Welcome to your ticket to the August SERP train. Hold onto your wallets because this is going to be a wild one!