Rank Ranger Blog

What makes standout content in 2023? That's what we're talking about today with a man who helps companies find and retain better, higher-paying clients who don't gobble up their time like Pacman.

In this episode, Martin Huntbach shares 5 steps to attract better clients using standout content:

• Create great content for your blog
• Make sales with sales content   
• Prequalify leads with content 
• Use content to move clients to the next stage 
• Repurpose content across all platforms

Have you ever been involved in a website migration that could have gone better?

Perhaps you've got some form of migration coming up, and you want to make sure that everything goes as smoothly as possible. 

In this episode, Kaspar Szymanski shares five steps to survive a website migration, including:

• Record server logs     
• Conduct an SEO audit     
• Address legacy issues         
• Plan ahead and choose the right moment   
• Monitor your progress                 

Welcome to episode three in a three-part series discussing what SEOs need to know about Chat GPT.

In this episode, we're looking at Chat GTP prompts and how Chat GPT will affect the future of SEO. I'm joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant.     

In this episode, our panel explains:

• How to write better prompts   
• What AI means to the future of SEO

Google doesn’t publish SERP feature data.

As a result, when it comes to SERP features, SEOs are left scratching their heads.

• Should we target SERP features?
• How much traffic can we expect from them?
• What do they tell us about user intent?
• How should we treat them strategically?

So I decided to dig into some data to work this out.

In this post, I’ll present the SERP feature data I found and examine what it means to your SEO strategy moving forward.

Welcome to episode two of a three-part series discussing what SEOs need to know about Chat GPT. 

In this post, our panel explains practical tips on how to use Chat GPT for SEO, including:

• Using Chat GPT to create SEO-optimized content 
• When using Chat GPT to generate seed terms, how accurate is the information?   
• How Chat GPT will change how consumers use the web and how it impacts SEO     
• What are the limitations and drawbacks of using Chat GPT?    

AI is on everyone’s mind.

The reason is AI could potentially revolutionize how we consume information.

People are already beginning to use chatbots for research purposes.

And in response, Bing and Google are embracing generative AI into their platforms.

This begs the question…

How will AI impact the SEO industry?

What will SEO look like in the next few years?

Now since I can’t find my crystal ball (my kids were playing with it), I don’t have all the answers.

That said, in this post, I’ll explore where I think the industry is going and how we should react.

Welcome to the first episode in a special three-part series within the In Search SEO podcast, looking into what SEOs needed to know about Chat GPT.

I'm joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant.   

In this episode, our panel discusses how to use ChatGPT for SEO, including: 
   

• What SEOs need to know about ChatGPT   
• Using prompts an training the AI 

We all know how to optimize title tags, right?

Add your target keyword and make sure your title doesn’t exceed 60 characters.

Then, move on to something else.

Well, guess what.

There are ways to optimize your title tag to get you more targeted clicks.

How?

In this post, I’ll show you a title tag strategy I discovered using the Rank Ranger rank tracker and how you can use the strategy to increase traffic and sales.

What has growth planning got to do with SEO? And what can SEOs learn from growth planning?

In this episode, Ken Marshall shares 6 things SEOs need to know about growth planning, including:   
   

• Shareholder's expectations around ROI planning   
• Understand your client's business model and sales process as well as they do       
• Center your keyword focus around the client's right-to-own
• Plan campaign tactics for short-term, mid-term, and long-term value   
• Monthly and quarterly analytics   
• Stay in close communication with your clients about their ever-changing business priorities     

So you are running a local business.

This means you are optimizing your content to be found by locals. By people who are likely to become your clients.

To do that, you must learn to do keyword research based on locations.

Because people in one location don’t necessarily search Google using the same search terms as in another location.

In this post I’ll get into:

• What local SEO keyword research is
• How to find keywords for local SEO

How do you use newsjacking for link building?

In this episode, Jo O'Reilly shares three steps for SEO newsjacking, including:     

• Get ahead of the news, no crystal ball required   
• Know your beat, make context, build medial lists, and keep them updated       
• Streamline the process and ensure you can move fast when the news break         

Why is Google spelling E-A-T with an extra E? And what impact is AI having on E-A-T?

In this episode, Edward Ziubrzynski shares why E-A-T should be at the core of your SEO strategy.             

• How AI is affecting E-E-A-T     
• Why did Google add Experience to E-A-T?   
• Why should you start with Trust?   
• Examples of Expertise and Authoritativeness