Reputation Management Tracking

Reputation Management SERP Tracking

As more consumers are researching brands and products online before making a purchase, what they see on the search engine results is quite important.

With that, Rank Ranger’s Reputation Management Rank Tracking Suite is here to track your brand sentiment on the Google SERP!

Overview

Get an overview of how your brand appears in the top 20 organic results on the Google SERP across multiple keywords.

The Reputation Score gives you a weighted score based on the ranking positions of positive, neutral, and negative URLs.

Track the progress of your work on the 6-Month Progress table or the 30-day Trend Graph, both color-coded for positive, neutral, and negative brand impact, and includes the daily reputation score trend.

Reputation Snapshot

Dive deep into the day-to-day rankings appearing in the top 20 organic results. See the full Title and Description of each URL as well as each URL’s brand sentiment.

Our software can automatically detect positive vs negative vs neutral sentiment (with the option of self-editing).

Wondering how long the URL has been on the SERP? See the URLs rank trend and overall visibility over the last 30 days.

SERP Features Snapshot

Sometimes, brand sentiment can appear beyond the organic blue links.

There might be a video, a related question, or a Knowledge Panel that will appear on the SERP that can be deemed negative.

With the SERP Features Snapshot, you can keep track of your brand sentiment across multiple SERP features.

Monthly Change

Compare this month’s data to last month’s in the Monthly Change view. See how this month’s current ranking URLs compares to last month’s (if it went up, down, or it’s new in the top 20 results).

Then compare the side-by-side rankings from both months.