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Google SERP Features

Desktop SERP Features

- Mar 31, 2025

Australia (Google.com.au)


Local Pack %
26.05
0.3307 (Day)
0.9784 (Month)
Ads (Top)
65.77
0.2182 (Day)
1.1541 (Month)
AI Overview %
12.45
0.1362 (Day)
9.8246 (Month)
Ads (Bottom)
33.54
0.1326 (Day)
0.7043 (Month)
People also ask %
66.39
0.1187 (Day)
2.8405 (Month)
Image Thumbnail %
28.07
0.1144 (Day)
24.3866 (Month)
Images (Box) %
9.76
0.1034 (Day)
1.3969 (Month)
Featured Snippet %
3.60
0.0561 (Day)
0.0304 (Month)
Ads (Avg.)
3.00
0.0376 (Day)
0.0656 (Month)
Title Length (Avg.)
39.27
0.0248 (Day)
0.5812 (Month)
Home Page Results %
11.40
0.0224 (Day)
0.8153 (Month)
Reviews %
28.55
0.0148 (Day)
5.3949 (Month)
Knowledge Panel %
9.28
0.0143 (Day)
0.4671 (Month)
Direct Answers %
0.58
0.0130 (Day)
0.0527 (Month)
Hotels Pack %
0.16
0.0121 (Day)
0.1114 (Month)
SiteLinks %
24.81
0.0096 (Day)
12.7446 (Month)
Twitter %
0.06
0.0082 (Day)
0.0008 (Month)
Desc. Length (Avg.)
147.37
0.0071 (Day)
0.6549 (Month)
Top Stories (Box) %
0.79
0.0054 (Day)
0.0724 (Month)
Structured Snippets %
0.03
0.0046 (Day)
0.0091 (Month)
HTTPS (Avg.)
9.68
0.0045 (Day)
0.0154 (Month)
Video Thumbnail %
6.39
0.0027 (Day)
0.8785 (Month)


Learn more about each of the features on our Google SERP Features Visual Guide

SERP Insights

Settings

Ads


Ads appear on 2.76% of page one SERPs
Average ads per page: 3.00 ads

Organic Results


Average title length: 39.27 characters
Average description length: 147.37 characters

Direct Answer Types

(0.58% of page one SERPs have Direct Answers)

About this SERP Features Tool


Utilizing Rank Ranger's 500K Dataset, the Google SERP Features Search Intelligence tool provides trends and insights into Google features that enhance the user experience in search engine results. This free research tool can be used to benchmark and explore the presence and trending of Knowledge Graphs, Ads, Images, Local Pack, News Pack, Related Search and Organic Results counts, plus special page indicators (e.g., events, HTTPs, ratings, notable online, image and video thumbnails, search box, sitelinks, Twitter pack, etc.)

Learn more about each of the features on our Google SERP Features Visual Guide.

Research & SERP Updates

Invitation to Researchers


Rank Ranger encourages research and in-depth case studies relating to Google Search (e.g., algorithm changes, SERP features, organic, local, and mobile results, etc.) and its effect on organizations, business marketers, consumers and societies.
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