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Visibility Graph



View your website's visibility on search engines and visually compare it to your competitors in this colorful graph that also provides options for display of Google Algorithm Changes, Events, and Notes. Visibility is based on the position of ranking keywords and average search volume.

The Visibility Score takes into account all tracked keywords for a campaign, but can be adjusted to exclude certain keywords or search engines, however, the default settings will show the average of all keywords across all search engines being tracked in the campaign.

Visibility Score is calculated per keyword for keywords that are ranking in the top 30 search engine results for each search engine tracked in the campaign.

Keywords can score up to 500 in our system, but we only calculate Visibility Score for keywords in Top 30, meaning that if a keyword is ranked in position 31 or 499 it will be assigned a Visibility Score of 0. This is based on research of average user behavior indicating that approximately 75% of users never scroll beyond the 1st page of search results.  Therefore, Visibility value for a keyword is based on the rank position, i.e., a keyword that ranks #1 will have a higher value than a keyword that is ranked #4.

The total of the campaign keywords' visibility scores (including those that score 0) results in the campaign's daily Visibility Score.  The higher the daily score, the better the site's visibility.  The idea is to improve from the baseline Visibility Score over time with the goal of improving click-thru and site traffic.



Visibility View Options

 

Competitive Visibility Share
In this example, the Visibility Share % option is enabled, producing a summary above the graph that details the percentage share of the campaign website compared to tracked competitor domains.
 
Visibility Graph with Share % displayed

Color Your Graph
The above image displays the default color scheme for the Insight Graph, you may choose from 35+ color palettes to match the theme of your marketing dashboards.
             
color palette


How to select a color palette 
In Report Options, expand the Widget Settings and click the current palette. That launches the color option list, click the color palette you want and then click the Apply Changes button at the bottom of the sidebar.

Visibility Graph with color palette


This is an example of the visibility and rank graph displayed in the Rank > Dashboard. 

Visibility Score in the Track Dashboard

The Rank is specific to the selected keyword and search engine. The Visibility Score takes into account all tracked keywords for a particular campaign for the selected search engine and, therefore, differs from the Rank as it is not specific to a keyword, but rather an average score of visibility for the website.

Visibility Score added to a ranking graph improves the ability to see how the entire campaign is performing in comparison to fluctuations for a specific keyword.

Custom Graphs


You can also add the Visibility metric to an Insight Graph and create a custom graph with blended metrics, refer to the Insight Graph section below the options for this graph.


Graph Options

 
Select a custom Date Range

Date:

Select:

  • Report Dates from the Report Options calendar tool; or
  • a Custom Date Range in the top right toolbar
Enter custom title and select algorithm change visibility

Display Settings:

  • Enter a custom report title (optional)
  • Show or hide notation of Google algorithm updates in the graph
  • Show or hide display of Notes: Single Date or Date Range
  • Show or Hide the Visibility Share % (percentage share of campaign website compared to competitor domains displayed)
select color palette

Widget Settings:

  • Select a color palette if you want to change the design to match a particular color scheme
filter by keyword tags

Keyword Tags:

  • Select the Keyword Tags you want to be reflected in the graph
Select the Domains

Websites:

  • Select the domains / URLs that you want to be reflected in the graph
select search engines

Search Engines

  • Select the Search Engine data you want to be reflected in the graph
  • Click the Apply Changes button

 

Visibility Insight Graph


Using the Insight Graph it is possible to create a Visibility Graph with associated performance metrics, here are a few examples:

Visibility Score, Search Console Impressions and Clicks

Visibility Insight Graph



Site Visibility Multiple Search Engine Comparison
If you're tracking rank in multiple countries for an e-commerce site, for example, the Insight Graph has an enterprise feature that allows for cross-campaign metrics to be added. In this example, we've compared the search engine visibility in the UK and US on Bing organic, and Google organic and mobile.
            
Visibility across multiple search engines



Visibility Metrics Options

Visibility is based on the position of ranking keywords and average search volume. The Visibility Score takes into account all tracked keywords for a website but can be adjusted to exclude certain keywords or search engines by using filters, however, the default settings will show the average of all keywords across all search engines being tracked for a website. The Visibility Score can also be presented as a percentage value.

Select Visibility Metric options


Metric Name

Enter the name that you want to be displayed as the legend label
 
Add Metric Name


Domain

Select from the list of domains being tracked for the campaign

Select the campaign domain


Search Engine

Select All or one specific Search Engine
 
Select a Search Engine


Keyword Tags

Click in the Select Filters field and select the keyword tags you want to filter rank data for in the graph

filter results by keyword tag


Visibility Value

Select Score or Percentage to display the value of the Visibility either as a number or as a percentage value.

filter results by keyword tag


Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

PDF Report Settings - Visibility Graph

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:
  • report screen, then begin by clicking the Edit button corresponding to the report
  • PDF Report Content screen, then click the Add Report button and select the Campaign name and Report: Visibility Graph.

Date



Expand the Date Options section and in the Show Report date of the last field type in the number of periods to be displayed in the report

In the next field select one of the following options:
  • days
  • weeks
  • months
  • years
In the ending on the field select one of the following options:
  • first day
  • last day
  • or a specific day of the month
  • or a specific day of the week (when weekly reports are selected)
In the of field select one of the following options:
  • this
  • last
In the next field select one of the following options:
  • week
  • month
The selection must produce a logical date setting based on the PDF report's automated scheduling (at the bottom of the Report Details screen). For example:
  • last day of last month
  • 1st of this month
  • last day of last week
If the report is scheduled to be sent every Monday, then the following example would be invalid:
  • Saturday of this week (because weeks begin on Sunday and if reports are sent on Monday, then Saturday of this week hasn't yet occurred).
If the report is scheduled to be sent on the 1st day of every month, the following example would be invalid:
  • last day of this month (because it's only the 1st day of the month the report is being sent)

Display



Custom Report Title (optional): Displays across the top of the report section.

General 
Display the Google Algorithm Update indicator (displays on graph as a red bar and can be moused-over for details) by moving the slider to the right.

Notes 
Display Notes by moving the slider to the right.

Display Visibility Share (%) (percentage share of campaign website compared to competitor domains displayed) by moving the slider to the right.

Tags



Filter the report for Keyword Tags by selecting specific tags 

Websites



Select the Domain(s) to be displayed in the report.

Search Engines



Select the Search Engines to be displayed in the report. 

If multiple Search Engines are selected, you have the option to change the display order by clicking the arrow next to the Search Engine and dragging it into the desired order.


Add to Marketing Dashboard


Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to


add report to PDF


4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
             



Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
 
marketing dashboard report date options




Add to Client Dashboard


Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

report options

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.


Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 

access permissions to client dashboard


Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.



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