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Tag Rank Distribution



Tags provide a convenient way of categorizing or identifying a specific group of keywords. The Tag Rank Distribution report offers a snapshot view of the search engine performance of keywords in a campaign grouped according to tags. 

Report options include the display of a summary table with the number of Total Keywords ranked for each search engine, and additional tables display the individual keyword performance on each search engine as Rank 1 - 3, Rank 4 - 10, Rank - 11 -20, Rank 21 - 50, Rank 50+, No Rank and Total Volume. A pop-up displays the individual keywords and their rank per Tag.

Tag Rank Distribution report
Located in Organic Search > Rank Tracking > Tag Rank Distribution
 

Discover Keyword Rank per Category

 
Popup Keyword Information

Click on any of the tags in the Category/Tag column, or on the number in the Keywords column, and a pop-up box displays with the keywords categorized for the tag, along with the rank of that keyword for the report date selected.

Popup Keyword Rank Information

Report Options

 
select date

Date

  • Click the calendar icon to select the date.
select rank positions

Display

  • Custom Report Title (optional): enter a Title to display centered at the top of your report. This title will also display on your white label PDF reports; both in the bookmarked links and at the top of the report.

Display Rank Columns

  • Total Keywords is the total number of keywords with the tag assigned (in the Campaign Settings > Keywords screen) that have ranked on the report date.
  • Rank 1-3: the number of keywords associated with the selected tags ranking in positions 1, 2 or 3.
  • Rank 4-10: the number of keywords associated with the selected tags ranking in positions 4 through 10.
  • Rank 11-20: the number of keywords associated with the selected tags ranking in positions 11 through 20.
  • Rank 21-50: the number of keywords associated with the selected tags ranking in positions 21 through 50.
  • Rank 50+: the number of keywords associated with the selected tags ranking in position 51 or higher.
  • No Rank represents the number of keywords associated with the selected tags that are not ranking within the maximum supported results tracked by each search engine (refer to our current list of supported search engines for rank depth and additional information).
  • Average Rank per search engine for the report date for all keywords associated with the selected tags.
    Turn ON/OFF the toggle to Show/Hide Average Rank Rules
  • Weighted Average Rank is a calculation utilizing Google’s Average Weighted formula taking into account the rank for all keywords in the tag group that have ranked in the search results, and their percentage of average volume.
  • Visibility Score is based on the position of ranking keywords in the top 30 search results, and average search volume. (Learn more...)
  • Search Volume (Total) for all keywords associated with the selected tags, based on Keyword Planner when the keyword was added to the campaign. (Learn more...)
sort options

Average Rank Rules

  • Rank Threshold: if you want Average Rank calculated differently than the actual average rank, then enter a Rank Threshold number.
  • Rank Value: when setting a rank threshold, enter the value you want used for keyword rank that is higher than the threshold you've chosen. Keyword rank value will then be calculated based on the number you set in the Rank Value field. .
    • Enter 0 if you want keywords that exceed the threshold to be ignored completely when calculating average rank.
    • Leave the Threshold at 500 and Rank Value at 0 to have the actual rank value used in calculating Average Rank, this is our default method.
sort options

Sort Options

  • Sort Field: Select the rank distribution range or other metric you want to sort the report by.
  • Sort Direction: select the sort direction for the sort field, Ascending or Descending.
Keyword tags

Keyword Tags

  • Select the Tag(s) to be included in the report: use the All or None link for quick selection or individually check the boxes beside the keyword tags.

Important: Refer to Tag Manager for more information about creating Keyword Tag Groups and Tag Options.
Select the domain

Websites:

  • Select the domain you want the report generated for.
select search engines

Search Engines:

  • Select the search engine(s) you want included in the report
  • Use the up and down arrows to reorder the display order of search engines in your report.
Save Report Default

Save

  • Click the Apply Changes button.
Save As Default Settings (if desired)
  • Account Default
  • Profile Default
  • Campaign Default
  • Client Dashboard Default
Refer to Report Default Settings for more information about default setting features and uses.




Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

PDF Report Settings - Tag Rank Distribution

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:
  • report screen, then begin by clicking the Edit button corresponding to the report
    • Tag Rank Distribution.

Date



In the Show Report data ending on the field select one of the following options:
  • first day
  • last day
  • or a specific day of the month
  • or a specific day of the week (when weekly reports are selected)
In the of field select one of the following options:
  • this
  • last
In the next field select one of the following options:
  • week
  • month
The selection must produce a logical date setting based on the PDF report's automated scheduling (at the bottom of the Report Details screen). For example:
  • last day of last month
  • 1st of this month
  • last day of last week
If the report is scheduled to be sent every Monday, then the following example would be invalid:
  • Saturday of this week (because weeks begin on Sunday and if reports are sent on Monday, then Saturday of this week hasn't yet occurred).
If the report is scheduled to be sent on the 1st day of every month, the following example would be invalid:
  • last day of this month (because it's only the 1st day of the month the report is being sent)

Display



Custom Report Title (optional): displays across the top of the report section.

Rank
Display Rank columns by moving the slider to the right for each selection.
  • Total Keywords is the total number of keywords with the tag assigned (in the Campaign Settings > Keywords screen) that have ranked on the report date.
  • Rank 1-3: the number of keywords associated with the selected tags ranking in positions 1, 2 or 3
  • Rank 4-10: the number of keywords associated with the selected tags ranking in positions 4 through 10
  • Rank 11-20: the number of keywords associated with the selected tags ranking in positions 11 through 20
  • Rank 21-50: the number of keywords associated with the selected tags ranking in positions 21 through 50
  • Rank 50+: the number of keywords associated with the selected tags ranking in position 51 or higher
  • No Rank represents the number of keywords associated with the selected tags that are not ranking within the maximum supported results tracked by each search engine (refer to our current list of supported search engines for rank depth and additional information).
  • Average Rank per search engine for the report date for all keywords associated with the selected tags.
  • Visibility Score is based on the position of ranking keywords in the top 30 search results, and average search volume (Learn more...)
  • Search Volume (Total) for all keywords associated with the selected tags, based on Keyword Planner when the keyword was added to the campaign (Learn more...)
Sort Options
Sort Field: Select the rank distribution range or other metric you want to sort the report by.
Sort Direction: select the sort direction for the sort field, Ascending or Descending.

Tags



Select the Keyword Tag(s) to be included in the report: use the All or None link for quick selection or individually check the boxes beside the keyword tags

Websites



Select a specific Domain by choosing a domain from the menu.

Search Engines



Select the Search Engine(s) you want included in the report.

If multiple Search Engines are selected, you have the option to change the display order by clicking the arrow next to the Search Engine and dragging it into the desired order.


Add to Marketing Dashboard


Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to


add report to PDF


4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
             



Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
 
marketing dashboard report date options




Add to Client Dashboard


Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

report options

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.


Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 

access permissions to client dashboard


Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.


Rank Values Explained


The meaning of 100+, N/A, N/R, "-" and   



The three moving dots   are an indicator that rank tracking is in progress for the keywords and you should check the report later in the day for results.  We do the best we can to complete the rank tracking as early as possible every day, however, there are some factors that are beyond our control (e.g., search engine response rate).

3 dots in a Rank Dashboard report
Rank Tracker Dashboard displaying tracking in progress for the keywords "smart home technology" and "home security".


100+ is our system default for when our rank tracker did not find the keyword ranking for the primary domain within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information), and the search engine did return webpages on other domains with results for the keyword.
 
rank of 500+
Rank Tracker Dashboard displaying 100+ as the rank result for several keywords. Options exist in the Account Settings > Theme & Localization screen to set no rank within tracked results as "100+", "N/A", "NR", or "-"


example of N/AN/A means that the search engine did not return any result for the keyword, which most likely means that the keyword is not indexed by the search engine at all (e.g., the keyword "lawn mower Nome, Alaska").

N/A is also an account-wide option that can be selected in the Theme & Localization settings to represent no rank value (e.g., instead of 100+), other options include "NR", "-", or "100+". Please check your account settings before requesting assistance for a keyword that you are certain is indexed.

If you're using one of our rank reporting APIs, they return a dash "-" in the rank field when no value is available.

Rank Position Stats Insight Graph

If you want to share rank position statistics in a colorful way in dashboards and PDF reports, you can create a custom Insight Graph using the Rank > Rank Position Stats metric. In this example, rank position trend for one website is demonstrated. 


Insight Graph with rank position distribution


In an Insight Graph, add a Metric and name it, then select:
  • Data Source: Rank
  • Metric: Keyword Position Stats
  • Domain: select a website
  • Search Engine: select a search engine
  • Keyword Tags: select tags to filter the report data (optional)
  • Count Type: select from the list of available rank positions
  • Frequency: select Daily, Weekly, or Monthly

Keyword Position Stats settings



Color Palette
Click the color block that displays to the left of the metric name you entered and select the color that you want displayed in the graph 

color palette


Chart Display Settings
  • Select a Chart Type. If you want a graph similar to the example above, then select Chart Type: Column.
  • Show or hide Markers (shapes, usually used for line charts) and Labels (the metric numbers), and if shown, then select the size and type. 
  • Set the Date Range and Axis
  • Click the Save button
Learn more about Metric Display Settings and Date Settings.
Insight Graph Display Settings


Top 10 Competitor Rankings Graph
Utilizing the Line chart type, this Insight Graph displays the number of top 10 rankings for a site and its competitors, trending over a 3 month period. Hovering over any point on the graph reveals the number of top 10 positions for the site vs. the competitor sites.
             
Top 10 competitor rankings



Campaign Keyword Limit

There is a maximum limit of 1000 keywords per campaign in order to ensure efficient report generation and convenient viewing. Adding more than 1000 keywords to a campaign will cause some functionality to be disabled.

If you need to track more than 1000 keywords for a site, then best practice is to create additional campaigns (e.g., separate them by keyword category, location, tags, etc.).  If you have an Enterprise package, you can view rank performance data for multiple campaigns in the Portfolio Report and by using cross-campaign metrics in the Insight Graph and Single Metric Widgets.

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