Documentation > Site Explorer > Paid Search

Site Explorer Paid Competitors

Enter a domain URL, click the search button, and the Paid Competitors report provides a list of competitor domains featuring:

Number of paid keywords
Number of common keywords between the competitor and the site being researched
Percentage of total paid keywords that the 2 sites have in common
Number of keywords that are unique to the competitor
Number of keywords that are unique to the domain being researched
A Keyword Split graph indicating keywords unique to competitor, common %, and domain unique
Jump off the link that opens the domain's home page in a new tab
Click the URL to launch the Paid Competitors report for the competitor domain

Reports > Site Explorer > Paid Search

Competitors in Paid Results

Analyzing PPC Competition
Enter a domain URL and click the Search button to generate the report and learn more about competing advertisers. Columns can be sorted by clicking on their heading to help determine which competitor has the highest number of keywords:

displaying ads in search
in common with the ads of the domain, you're researching

You can also view the number of unique keywords displaying ads for your site and the competitors.

Google Ads Performance by Country

Worldwide PPC Competition
When a site has ads displaying in search results in more than one country, a ribbon of country flags displays directly below the search bar. Clicking a country flag launches paid competitors analysis for the selected country.