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Quarterly Snapshot



The Quarterly Snapshot is an Enterprise performance report that provides average rank per keyword and quarter, with delta for rank change trending.

A rank color scale feature creates a powerful visual of rank performance. Additional options include:
  • Keyword Baseline Rank: the rank on the 1st day the keyword was added to the campaign, or if the keyword did not rank within the maximum supported results tracked by each search engine (refer to our current list of supported search engines for rank depth and additional information), on the day it was added to the campaign, then Baseline displays the first rank recorded by Rank Ranger when it does rank.  
  • Baseline Date: the first date that the keyword ranked after it was added to the campaign
  • The Landing Page URL that ranked for the keyword on the last day of the report period
  • Keyword Tag filters that help organize report data by category
  • Report table filters that can be used to quickly locate specific results
This report is found in the Enterprise Management Reports section of Rank Ranger and can be added to white label Web Marketing Dashboards, Client Dashboards, and PDF Reports.

Enterprise Quarterly Snapshot
Reports & Tools > Organic Search > Rank Tracking > Rank Trends 
 


Rank Quarterly Performance Snapshot

 
Rank Snapshot Presents Quarterly Performance
In full rank performance view, the rank color scale feature is enabled, along with landing page (based on the last report date), baseline rank, average rank per quarter, and rank change between quarters for each tracked keyword.
 
Enterprise Quarterly Snapshot




Basic Quarterly Rank Snapshot

            
 
Simple Quarterly Rank Comparison
For a more simple view that provides the average rank per quarter for each keyword, all other display options have been set to hide.
 
Quarterly Snapshot basic




Rank Snapshot Report Filters

 
Tag and Table Filters
In this example, the report is using Tag filters to display only the keywords that are related to Hotels and Dining.  Rank results are refined further by filtering the table for keywords containing the word "best", providing an opportunity for analysis of specific rank data.

Quarterly rank snapshot filter


Adding Rank Color Scale, Baseline Date, and Baseline Rank
When viewing the table above without color and baseline data, the viewer might not understand why the keyword "best hotels" has N/A displayed for the Q1 2016 rank.  By switching on the Baseline Date, and Baseline Rank, one can easily determine that the keyword did not exist in the campaign until April 13, 2016, Q2. Switching on the Rank Color Scale enhances the impact of rank change. 

Quarterly Snapshot rank color scale and baseline



Report Options

 
Quarterly Snapshot date settings

Date

 
  • Select a report date range
Quarterly Snapshot General Settings

General Settings

 
  • Custom Report Title: (optional) enter a Title to display centered at the top of your report. This title will also display on your White Label PDF Reports; both in the bookmarked links and at the top of the report. 

Show or Hide Columns


  • Search Engine: the Search Engine name and icon
  • Domain (URL Column): a column displaying the domain URL
  • Landing Page: the URL of the page that ranked for the keyword on the last day of the report period
  • Rank Color Scale: a colorful rank progress heat map
  • Baseline Date: the first date that the keyword ranked after it was added to the campaign
  • Baseline: the first rank that was recorded for the keyword
  • Delta: the rank change between the current and previous quarter

Sort Options


  • Sort Field: select from any of the report columns
  • Sort Direction: select Ascending or Descending
Average rank rules in Weekly Average Rank Report

Filters:

  • Display: Select from the list of Top 10,20,30 ... Top 100 rank to display the results of the last week of the selected Date Range
    OR Filter by
  • Minimum Rank: specified minimum and
  • Maximum Rank: specified maximum rank range you want to display
  • Search Volume: Filter by Search Volume that is greater, equal or less than the specified value. 
select keywords Keywords
  • Select Keywords: use the All or None link for quick selection, or individually check the boxes beside the keywords to be included in the report
Important: When you add keywords to a campaign you need to open Report Options and check the boxes beside the new keywords or click the Default Report Settings option in the Gear icon menu to display all keywords in your report. The number of keywords currently included in your report displays directly below the report title where you'll find the words "Displaying # out of ## keywords" for your convenience.  That calculation comes from the settings you select here.
select tags

Keyword Tags


  • Show or Hide the display of Keyword Tags in the report
  • Select Tags to filter the report by using the All or None link for quick selection, or individually check the boxes beside the keyword tags to be included in the report.
Important: Refer to Tag Manager for information about creating Keyword Tag Groups and Tag Options.
select a domain Domains
  • Select the domain you want the report based on
select search engines Search Engines
  • Select the Search Engines you want to be included in the report
  • Use up and down arrows, or drag and drop, to reorder the display of search engines in the report (optional)
search volume

Keyword Metrics

 
  • Show or Hide Google AdWords Average Monthly Volume
  • Click the Apply Changes button.



SaveSave

Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Marketing Dashboard


Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to


add report to PDF


4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
             



Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
 
marketing dashboard report date options




Enterprise Account Features


Designed for marketing professionals who manage major brands or large numbers of clients, Rank Ranger Enterprise provides scalable access for teams, ensuring that everyone has the tools they need to be successful.

In addition to our standard plan features, Enterprise plans include:


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