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Portfolio Baseline Settings



You can update the following baseline values for each campaign in the Enterprise Portfolio Report:
  • Total Page Rankings on Page 1, 2, and 3 of the SERPs
  • Average Rank and Visibility Score Rank Metrics
  • Google Analytics Traffic: Total, Organic, and Paid
  • Search Console (Webmaster Tools) Queries, Impressions, and Clicks
Rank Ranger calculates rank data based on the last day of the previous month, and Analytics & Webmaster Tools data based on the previous calendar month.

If a campaign was created in January, then the baseline data will display in this report beginning on February 5th.  For campaigns that existed in Rank Ranger before the Portfolio Report was created, baseline data is set as of October 1 (or later if the campaign was created - or Google Analytics or Search Console (Webmaster Tools) was connected to the campaign - after October 1, 2015).

This feature is available to customers with Enterprise packages and is found in Campaign Settings > Portfolio Baseline.
 
Portfolio Report Baseline Settings
 

Video: How to Set Baseline Values

            
 




Total Page Rankings

 
Modify the Total Page Rankings Baseline

If you have website summary rank data from a time period prior to your campaign set update, you can modify the SERP page 1, 2 & 3 total page ranking baseline by entering those numbers in the corresponding fields.   

Change Total Page Rankings baseline


 

Rank Metrics

 
Modify Average Rank and Visibility Score by Search Engine

If you want to use Average Rank and/or Visibility Score data from a time period other than the campaign start date as your baseline, you can enter that data in the corresponding Rank Metrics fields.  

Change Rank Metrics by search engine


Analytics Traffic Baseline

 
Establish Your Analytics Traffic Baseline

If Google Analytics tracking code was added to a website before the date that you want to establish a baseline to compare future results against, you can enter the preferred baseline values in the corresponding fields.

establish your Analytics Traffic baseline



Search Console (Webmaster Tools) Baseline

 
Establish Your Search Console (Webmaster Tools) Queries, Impressions & Clicks Baseline

If Google Search Console (Webmaster Tools) tracking code was added to a website before the date that you want to establish a baseline to compare future results against, you can enter the preferred baseline values in the corresponding fields.

establish your Webmaster Tools baseline


Success & Error Messages

 
Success!

When you click the Save button, you should see this success message indicating that your changes have been updated and will be reflected in the Portfolio report. 

Baseline updates success message



Notice: Update Not Accepted

Baseline metrics cannot be updated until the month after a campaign has been created (i.e., after the first report has been generated). If the campaign is created in January, the baseline settings can be changed after February 1st.
 
Baseline - New Campaign Error



Notice: No Changes

If you click the Save button without making any changes to the metrics, you will receive a notice indicating that no changes were made.
 
Baseline - No Change Error Message




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