Documentation > Custom Suite > Reports

Market Reach Report

The Market Reach report provides a new, scalable metric that measures the potential revenue of a business opportunity on a global scale.

It also has the potential to reveal (Not Provided) keywords and can be found in Rank Ranger under the Rank tab.

Reports > Rank Performance

Market Reach Report Example

Market Reach Summary

Market Reach Analytics

Approximate Monthly Searches represent the sum of all the keywords' total volumes found in the table.
Approximate Daily Searches is a calculation of the Approximate Monthly Searches divided by 30 days.
Total Monthly Reach equals the sum of all the Keywords’ Reach values for the campaign across all the search engines combined.
Total Organic Market Reach represents the Total Monthly Reach divided by the Total Volume of monthly searches for the keywords in the campaign.
The Pie Graph represents the Total Monthly Reach. If you scroll your mouse over the sections of the graph you will see the Total Reach for each search engine.
Analytics Section data is integrated with Google Analytics.

Total Monthly Visits include all traffic sources to your website.
Monthly Organic Visits include all organic sources on your website.

Keywords Table

Keywords by Search Engine Rank and Reach

Total Volume: The Total Vol. column represents the average monthly searches for a keyword on all search engines. We calculate the Total Search Volume using Google’s search volume value and divide it by the Google Market Share value (set in Report Options) and multiply it by 100 to reach the Total Search Volume.

Note: The Search Volume that displays on other Rank Ranger reports is based on Google’s Keyword Planner tool (for All locations and All language settings). Rank Ranger allows you to adjust the Search Volume in any Campaign's Settings (refer to the Keywords section of this Campaign Setup documentation for more information), however, that does not apply to this report.

Reach: The Reach column represents a Keyword’s potential market reach based on Rank (position in the search results), Search Engine Market Share (a particular search engine's percentage of market share), and Rank Reach Value (based on a business type factor set in Report Options). To calculate this the Total Keyword Volume is multiplied by the Search Engine Market Share and that result is then multiplied by the Rank Reach Value.

For example, let's say we have a Keyword Volume of 5000, Search Engine Market Share for Google of 70% and a Keyword Rank of 4 which has a Reach Value of 75%

Total Keyword Volume = 5000 x Search Engine Market Share of 70% = 3500 x Rank Reach Value of 75% = a Market Reach of 2625

Landing Pages Table with (Not Provided) Keywords

Landing Pages Table

The Landing Pages table details the traffic volume for pages that contain keywords tracked in your Rank Ranger Campaign. We check each Landing Page's Google Analytics Organic Visits and then add all the Keywords that Rank Ranger is tracking for your campaign that are ranked for a specific landing page, thus revealing the Not Provided Keywords.

Landing Page Keywords

Revealing the (Not Provided) Keywords

Keywords: in order to reveal the keywords you need to click on the Landing Page link or the keywords' number value in the table.

Total Volume: The Total Vol. column represents the average monthly searches for a keyword on all search engines. We calculate the Total Search Volume using Google’s search volume value and divide it by the Google Market Share value (set in Report Options) and multiply it by 100 to reach a Total Search Volume (see more about Total Search Volume in the Keywords Table section above).

Reach: The Reach column represents a Keyword’s potential market reach based on Rank (position in the search results), Search Engine Market Share (a particular search engine's percentage of market share), and Rank Reach Value (based on a business type factor set in Report Options). To calculate this the Total Keyword Volume is multiplied by the Search Engine Market Share and that result is then multiplied by the Rank Reach Value (see more about Total Reach in the Keywords Table section above).

Organic Visits represent the number of organic visits per landing page (data integrated with Google Analytics).

Report Options

	Date: Click the calendar icon to select the report date
	Display: Custom Report Title: (optional) enter a Title to display centered at the top of your report. This title will also display on your white label PDF Reports; both in the bookmarked links and at the top of the report. Metric Name: (optional) enter the Title for the heading in the table for the Search Engine market share columns which will display next to the Search Engine icon. The default title is Reach and can be changed to any other text to meet your requirements. Metric Total Share Name: (optional) enter a title (displays in the top summary section as a percentage). Display Tables: Totals (Show/Hide) the summary data with the chart above the keyword table Google Analytics Visits (Shows/Hides) the Google Analytics summary above the keyword table Keyword Table displays the selected metrics for keywords in the campaign Landing Page Table displays the traffic volume and the reach for specific landing pages that contain keywords tracked in your Rank Ranger Campaign Display General Columns: Date: display report date in the Keywords Table Website (URL): display per row in the Keywords Table Keyword Tags: displays a column containing tags per keyword. To display only specific tags, use the Keyword Tag filter Rank Change: select to compare to the previous day, week, month, or for a custom date range Reach Column: represents a keyword’s potential market reach based on rank, search engine market share, and the rank reach value Total Volume: displays a column representing the average monthly searches for a keyword on all search engines. We calculate the Total Search Volume using Google’s search volume value and divide it by the Google Market Share value (set in Report Options) and multiply it by 100 to reach the Total Search Volume. Google Analytics Visits: requires campaign integration with Google Analytics and displays the number of organic visits per landing page
	Display Keyword Metrics Columns: PPC Competition: displays a column representing the keyword's competition score based on the number of advertisers bidding on each keyword. Hover over the High/Medium/Low result to view the actual percentage.
	Display Domain Metric Columns: Majestic Indexed Pages is the domain's total number of pages indexed by Majestic Majestic Domain Backlinks is the domain's total number of backlinks reported by Majestic Majestic Citation Flow is a flow metric, which is weighted by the number of citations to a given URL, or Domain Majestic Trust Flow is a flow metric, which is weighted by the number of clicks from a seed set of trusted sites to a given URL, or Domain Ahrefs Indexed Pages is the domain's total number of pages indexed by Ahrefs Ahrefs Domain Backlinks is the domain's total number of backlinks reported by Ahrefs
	Rank Reach Value (%): Select a Preset from the menu or create a custom rank reach value by entering percentage numbers for each rank position. Search Engine Market Share: Move the slider to set the percentage of Market Share for each Search Engine. The Google selection is based on the first Google organic search engine in the campaign settings. If the campaign is also tracking on Google Mobile or Maps, set Bing and Yahoo to 0 and use Other to set a percentage for the second Google search engine.
	Keywords: Select the keyword(s) you want to be displayed in the report: use the All or None link, or check the box beside each keyword Important: When you add keywords to a campaign you need to open Report Options and check the boxes beside the new keywords or click the Reset button to display all keywords in your report. The number of keywords currently included in your report displays directly below the report title where you'll find the words "Displaying # out of ## keywords" for your convenience. That calculation comes from the settings you select here.
	Keyword Tags: Select the Tag(s) to filter the report results by: use the All or None link for quick selection or individually check the boxes beside the keyword tags to be included in the report. Important: Refer to Tag Manager for more information about creating Keyword Tag Groups and Tag Options.
	Websites: Select the website to be displayed in the report.
	Search Engines: Select the search engine(s) you want to be included in the report Use the up and down arrows to reorder the display of the search engines
	Save Click the Apply Changes button. Save As Default Settings (if desired) Account Default Profile Default Campaign Default Client Dashboard Default Refer to Report Default Settings for more information about default setting features and uses.

Video: Using the Market Reach Report

Add to PDF Report

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

Select the PDF Report that you want the report or graph added to

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

PDF Report Settings - Market Reach

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:

report screen, then begin by clicking the Edit button corresponding to the report
PDF Report Content screen, then click the Add Report button and select the Campaign name and Report: Market Reach

	Date Display the Date Column by moving the slider to the right. Expand the Date Options section and in the Show Report data ending on the field select one of the following options: first day last day or a specific day of the month or a specific day of the week (when weekly reports are selected) In the of field select one of the following options: this last In the next field select one of the following options: week month The selection must produce a logical date setting based on the PDF report's automated scheduling (at the bottom of the Report Details screen). For example: last day of last month 1st of this month last day of last week If the report is scheduled to be sent every Monday, then the following example would be invalid: Saturday of this week (because weeks begin on Sunday and if reports are sent on Monday, then Saturday of this week hasn't yet occurred). If the report is scheduled to be sent on the 1st day of every month, the following example would be invalid: last day of this month (because it's only the 1st day of the month the report is being sent)
	Display Custom Report Title (optional): displays across the top of the report section. Reach Metric Name (optional): customize the name of the Market Reach Metric. Tables Display the Keywords Table by moving the slider to the right. Displays the selected metrics for keywords in the campaign. Display the Landing Pages Table by moving the slider to the right. Displays the traffic volume and reach for specific landing pages that contain keywords tracked in your Rank Ranger Campaign.
	General Display the Date i the keyword table by moving the slider to the right. Display the Website by moving the slider to the right. Displays per row in the Keywords Table. Display Keyword Tags by moving the slider to the right. Displays a column containing tags per keyword. To display only specific tags, use the Keyword Tag filter. Display Rank Change by moving the slider to the right. Select to compare to previous day, week, month, or for a custom date range. Display the Reach Column by moving the slider to the right. Represents a keyword’s potential market reach based on rank, search engine market share, and rank reach value. Display Total Volume by moving the slider to the right. Displays a column representing the average monthly searches for a keyword on all search engines. We calculate the Total Search Volume using Google’s search volume value and divide it by the Google Market Share value (set in Report Options) and multiply it by 100 to reach the Total Search Volume. Display Google Analytics Visits by moving the slider to the right. Requires campaign integration with Google Analytics and displays the number of organic visits per landing page Keyword Display PPC Competition by moving the slider to the right. Displays a column representing the keyword's competition score based on the number of advertisers bidding on each keyword. Hover over the High/Medium/Low result to view the actual percentage.
	Domain Display Domain metrics by moving the slider to the right for each selection. Majestic Indexed Pages is the domain's total number of pages indexed by Majestic. Majestic Domain Backlinks is the domain's total number of backlinks reported by Majestic. Majestic Citation Flow is a flow metric, which is weighted by the number of citations to a given URL, or Domain. Majestic Trust Flow is a flow metric, which is weighted by the number of clicks from a seed set of trusted sites to a given URL, or Domain. Ahrefs Indexed Pages is the domain's total number of pages indexed by Ahrefs. Ahrefs Domain Backlinks is the domain's total number of backlinks reported by Ahrefs
	Rank Reach Value(%) Select a Preset from the menu or create a custom rank reach value by entering percentage numbers for each rank position.
	Search Engine Market Share (optional): Move the slider to set the percentage of Market Mhare for each Search Engine. The Google selection is based on the first Google organic search engine in the campaign settings. If the campaign is also tracking on Google Mobile or Maps, set Bing and Yahoo to 0 and use Other to set a percentage for the second Google search engine.
	Keywords Select the Keyword(s) you want displayed in the report: use the All or None link, or check the box beside each keyword.
	Tags Select the Keyword Tag(s) to filter the report results by: use the All or None link for quick selection or individually check the boxes beside the keyword tags to be included in the report.
	Websites Select the Domain to be displayed in the report.
	Search Engines Select the Search Engine(s) to display in the report. If multiple Search Engines are selected, you have the option to change the display order by clicking the arrow next to the Search Engine and dragging it into the desired order.

Add to Marketing Dashboard

Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to

4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)

Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

Daily reports default to the last day of the selected period
Weekly and monthly reports default to 1 month of data

To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.

Add to Client Dashboard

Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.

Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button.

Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.

Rank Values Explained

The meaning of 100+, N/A, N/R, "-" and

The three moving dots

are an indicator that rank tracking is in progress for the keywords and you should check the report later in the day for results. We do the best we can to complete the rank tracking as early as possible every day, however, there are some factors that are beyond our control (e.g., search engine response rate).

Rank Tracker Dashboard displaying tracking in progress for the keywords "smart home technology" and "home security".

100+ is our system default for when our rank tracker did not find the keyword ranking for the primary domain within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information), and the search engine did return webpages on other domains with results for the keyword.

Rank Tracker Dashboard displaying 100+ as the rank result for several keywords. Options exist in the Account Settings > Theme & Localization screen to set no rank within tracked results as "100+", "N/A", "NR", or "-"

N/A means that the search engine did not return any result for the keyword, which most likely means that the keyword is not indexed by the search engine at all (e.g., the keyword "lawn mower Nome, Alaska").

N/A is also an account-wide option that can be selected in the Theme & Localization settings to represent no rank value (e.g., instead of 100+), other options include "NR", "-", or "100+". Please check your account settings before requesting assistance for a keyword that you are certain is indexed.

If you're using one of our rank reporting APIs, they return a dash "-" in the rank field when no value is available.

No Data Found

If your account is relatively new, and depending on several variables (number of keywords, number of search engines, date range, etc.), rank reports can take anywhere from a few minutes to a 8 hours until your first reports will display all of the data. In the case of a campaign that is a day or more old, incorrect campaign configuration can lead to empty reports as well. Clicking the Default Report Settings button usually resolves the issue.

Common causes for 'no data found' message:

Account is new and our rank tracker is gathering data
Invalid date range (e.g., the report start date is older than the campaign creation date)
Keyword / URL combination on report options was not found
within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information). Note that this is relevant only for rank reports and graphs.
Incomplete campaign setup (missing URL / Keywords / Search Engines / Authorized Connections)
Website is new and hasn't been indexed by search engines yet
Authorized connection to a third party data provider has expired or been configured incorrectly (refer to the third party integration or webmaster tool documentation)
Delays or outage of third party data provider (e.g., Google, Facebook, Twitter, etc.)

If keywords are missing completely from a rank report, there are 2 possibilities:

New keywords may have been added to the campaign, but not selected. Learn more...
The search engine did not return any result for the keyword on any domain. In some rank reports, Rank Ranger will not display keywords for which the search engine displays no results - meaning no results for any URL on the web. So if Google.com has results, but Google Mobile does not, you will see results for the keyword in the Google.com table, but the keyword will not display at all in the Google Mobile table. That is the way the system is designed because it needs a response from the search engine in order to record a number and when there is no response, then there is no number.

If you need assistance after reviewing and trying the options listed above, please contact our technical support team.

Campaign Keyword Limit

There is a maximum limit of 1000 keywords per campaign in order to ensure efficient report generation and convenient viewing. Adding more than 1000 keywords to a campaign will cause some functionality to be disabled.

If you need to track more than 1000 keywords for a site, then best practice is to create additional campaigns (e.g., separate them by keyword category, location, tags, etc.). If you have an Enterprise package, you can view rank performance data for multiple campaigns in the Portfolio Report and by using cross-campaign metrics in the Insight Graph and Single Metric Widgets.

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Market Reach Report

Reports > Rank Performance

Market Reach Report Example

Market Reach Summary

Keywords Table

Landing Pages Table with (Not Provided) Keywords

Revealing the (Not Provided) Keywords

Report Options

Date:

Display:

Display Tables:

Display General Columns:

Display Keyword Metrics Columns:

Display Domain Metric Columns:

Rank Reach Value (%):

Search Engine Market Share:

Keywords:

Keyword Tags:

Websites:

Search Engines:

Save

Video: Using the Market Reach Report

Add to PDF Report

PDF Report Settings - Market Reach

Date

Display

Keywords

Tags

Websites