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Landing Page Monitor



We study rank fluctuations and find that it's common for keyword rankings to be erratic for large or complex websites. Positions drop and landing pages swap as Google attempts to identify the most relevant page or pages for a query.

To help sort out what's happening, we've developed a landing page monitor that shows all the landing pages that have ranked in the top 20 search results during the selected reporting period for a specific keyword.  This allows you to not only see the top landing page for a keyword, but all landing pages for that keyword during the report period.  Coupled with a display of Google Algorithm updates, and any campaign notes that you may have recorded, this tool can help you determine when and why the rank fluctuations have occurred. And you can then strategize performance improvement.


Landing Page Monitor
Reports & Tools > Organic Search > Rank Tracking > Landing Pages
 


Monitor Landing Page Rank

            
 
Discover All Ranked Landing Pages

The Landing Page Monitor reveals a list of all the ranked landing pages in the top 20 search results for the selected keyword and time period.  

monitor all ranked pages


Landing Page Monitor Displaying SEO Notations

In this example, the bold tones color palette has been selected to display the three landing pages that were ranked in the top 20 search results for the keyword being analyzed.   This report monitors landing page flux and provides a summary of the current rank, traffic, search volume, and number of search results for the keyword based on the last day of the report period. 

Hovering over any date point on the graph, the landing page URL and its rank display.  If Notes or Events have been set to show, then that additional information overlays the graph providing a visual measuring point for landing page stability or fluctuation that occurs after the action indicated by the note or event. 
 

Landing Page Monitor


Below the graph is a table containing:
  • The ranking landing page URL
  • Current Rank on the last date of the reporting period
  • Highest Rank recorded during the reporting period
  • Google SERP Features that displayed in the search results for the keyword and landing page on the report date
  • If Google Analytics is connected to the campaign, then the table displays the number of Traffic Sessions for the landing page
  • If Google Search Console is connected to the campaign, then the table includes the number of Clicks and CTR for the landing page


Google Analytics & Search Console Example
In this example, the campaign is connected to Google Analytics (Traffic) and Search Console (Clicks & CTR)



Google SERP Features
In this example, the site is being tracked on Google Mobile and two of the landing pages were presented in Google SERPs with image thumbnail, ratings, and AMP. 

landing page monitor with SERP features



Marketing Dashboard 
In this example, the Landing Page Monitor has been added to a marketing dashboard and is displaying Google Algorithm Change, and utilizing the custom report title feature, and Bright Tones color palette. 
Landing Page Monitor in web dashboard


Report Options

            
 
Date

Date Range

 
  • Select the date range in Report Options or use the calendar tool in the upper right section of the screen.
Enter Custom Report Title

Display

  • Enter a Custom Report Title (optional) enter a Title to display centered at the top of your report. This title will also display on your white label PDF reports; both in the bookmarked links and at the top of the report.

Display General Columns

  • Landing Page: display or hide the Landing Page URL
  • Landing Page Tag: display or hide the Landing Page Tag. Learn how to add Landing Page Tags
  • Algorithm Updates: displays in the graph a red bar that when hovered over provides details of Google algorithm changes that have occurred during the report period.

Notes
Notes display in the graph and can be hovered over in dashboards Learn more... Display or hide:

  • Notes (Single Date)
  • Notes (Date Range)
  • Click the Add Note link to add one or more to the report period.
select a keyword

Keyword

 
  • Select one campaign keyword to analyze landing page flux for.
select a domain Websites
  • Select the primary domain or one of the competitor domains that you want to analyze for the selected keyword.
select a search engine

Search Engine

 
  • Select one search engine
    Note: SERP features are available for Google desktop and mobile search engines and will display in the report if they are relevant to the current day's search results for the selected domain and keyword.
select a chart color scheme

Chart Settings

 
  • Select a color palette to be used in the graph .

Click the Apply Changes button.

Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

PDF Report Settings - Landing Page Monitor

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:
  • report screen, then begin by clicking the Edit button corresponding to the report
  • PDF Report Content screen, then click the Add Report button and select the Campaign name and Report: Landing Page Monitor.

Date


Expand the Date Options section and in the Show Report data of the last field type in the number of periods to be displayed in the report.

In the next field select one of the following options:
  • days
  • weeks
  • months
  • years
In the ending on the field select one of the following options:
  • first day
  • last day
  • or a specific day of the month
  • or a specific day of the week (when weekly reports are selected)
In the of field select one of the following options:
  • this
  • last
In the next field select one of the following options:
  • week
  • month
The selection must produce a logical date setting based on the PDF report's automated scheduling (at the bottom of the Report Details screen). For example:
  • last day of last month
  • 1st of this month
  • last day of last week
If the report is scheduled to be sent every Monday, then the following example would be invalid:
  • Saturday of this week (because weeks begin on Sunday and if reports are sent on Monday, then Saturday of this week hasn't yet occurred).
If the report is scheduled to be sent on the 1st day of every month, the following example would be invalid:
  • last day of this month (because it's only the 1st day of the month the report is being sent)

Display



Custom Report Title (optional): displays across the top of the report section.

General 

Algorithm Updates: displays in the graph a red bar that when hovered over provides details of Google algorithm changes that have occurred during the report period.

Notes
  • Notes (Single Date)
  • Notes (Date Range)

Keywords



Select one campaign Keyword to analyze landing page flux.

Websites


Select the primary Domain, or one of the competitor domains, that you want to analyze for the selected keyword.

Search Engines


Select a Search Engine. Note: SERP features are available for Google desktop and mobile search engines and will display in the report if they are relevant to the current day's search results for the selected domain and keyword.

Chart Settings


Expand the Color Palette section to select a color palette to be used in the graph.


Add to Marketing Dashboard


Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to


add report to PDF


4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
             



Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
 
marketing dashboard report date options




Add to Client Dashboard


Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

report options

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.


Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 

access permissions to client dashboard


Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.


Rank Values Explained


The meaning of 100+, N/A, N/R, "-" and   



The three moving dots   are an indicator that rank tracking is in progress for the keywords and you should check the report later in the day for results.  We do the best we can to complete the rank tracking as early as possible every day, however, there are some factors that are beyond our control (e.g., search engine response rate).

3 dots in a Rank Dashboard report
Rank Tracker Dashboard displaying tracking in progress for the keywords "smart home technology" and "home security".


100+ is our system default for when our rank tracker did not find the keyword ranking for the primary domain within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information), and the search engine did return webpages on other domains with results for the keyword.
 
rank of 500+
Rank Tracker Dashboard displaying 100+ as the rank result for several keywords. Options exist in the Account Settings > Theme & Localization screen to set no rank within tracked results as "100+", "N/A", "NR", or "-"


example of N/AN/A means that the search engine did not return any result for the keyword, which most likely means that the keyword is not indexed by the search engine at all (e.g., the keyword "lawn mower Nome, Alaska").

N/A is also an account-wide option that can be selected in the Theme & Localization settings to represent no rank value (e.g., instead of 100+), other options include "NR", "-", or "100+". Please check your account settings before requesting assistance for a keyword that you are certain is indexed.

If you're using one of our rank reporting APIs, they return a dash "-" in the rank field when no value is available.

No Data Found


If your account is relatively new, and depending on several variables (number of keywords, number of search engines, date range, etc.), rank reports can take anywhere from a few minutes to a 8 hours until your first reports will display all of the data.  In the case of a campaign that is a day or more old, incorrect campaign configuration can lead to empty reports as well.  Clicking the Default Report Settings button usually resolves the issue.

no data found


Common causes for 'no data found' message:
  • Account is new and our rank tracker is gathering data
  • Invalid date range (e.g., the report start date is older than the campaign creation date)
  • Keyword / URL combination on report options was not found 
  • within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information). Note that this is relevant only for rank reports and graphs.
  • Incomplete campaign setup (missing URL / Keywords / Search Engines / Authorized Connections)
  • Website is new and hasn't been indexed by search engines yet
  • Authorized connection to a third party data provider has expired or been configured incorrectly (refer to the third party integration or webmaster tool documentation) 
  • Delays or outage of third party data provider (e.g., Google, Facebook, Twitter, etc.)

If keywords are missing completely from a rank report, there are 2 possibilities:
  • New keywords may have been added to the campaign, but not selected. Learn more...
  • The search engine did not return any result for the keyword on any domain. In some rank reports, Rank Ranger will not display keywords for which the search engine displays no results - meaning no results for any URL on the web.  So if Google.com has results, but Google Mobile does not, you will see results for the keyword in the Google.com table, but the keyword will not display at all in the Google Mobile table. That is the way the system is designed because it needs a response from the search engine in order to record a number and when there is no response, then there is no number.

If you need assistance after reviewing and trying the options listed above, please  contact our technical support team.

Campaign Keyword Limit

There is a maximum limit of 1000 keywords per campaign in order to ensure efficient report generation and convenient viewing. Adding more than 1000 keywords to a campaign will cause some functionality to be disabled.

If you need to track more than 1000 keywords for a site, then best practice is to create additional campaigns (e.g., separate them by keyword category, location, tags, etc.).  If you have an Enterprise package, you can view rank performance data for multiple campaigns in the Portfolio Report and by using cross-campaign metrics in the Insight Graph and Single Metric Widgets.

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