Documentation > Search API > SEO Intelligence Methods

Google SERP Features API with XML Data

Google SERP Features is a premium add-on to the Rank Top 50 API and Rank Top 100 API methods that return the top 50 or top 100 landing pages ranking for a campaign keyword and Google search engine on a specific date. Results include rank, landing page URL, notation of special Search Result Indicators (e.g., site links, video, search box, HTTPS, rating, event, etc.), and SERP Meta Title. This google_serp_features add-on provides special Search Page Indicators including:

Google for Jobs:
Carousel: type and up to 50 results
Product carousel
Knowledge Panel: title and subtitle
Answer Box: type, position, items, and their title, URL, and description

Featured Snippet
Info
Related Questions
People also ask
People also search for
Dictionary
Map
Nutrition Calculator
Disambiguation
Sports
Flights
Stock
Weather
Population
Currency and more...

Image results: URLs
Top Stories: titles and URLs
Local Pack: top 3 titles and extra
Hotel Pack: top 4 titles and their ratings
Video box: position, title, URL, and user
Product Listing Ads: position (top/bottom), title, URL, shop name, price
Paid Results: title, URL, description, and location (top/bottom)
Apps Box: a list of three apps (only available on mobile)
Discover more places: list of three places and their titles
Things to know
Rich Cards

Our Rank Top 50/100 API reports with Google SERP Features add-on are available in XML or JSON form. This document is put together for the developers who are looking for the raw data examples with the exact XML tags and corresponding results such as result types, position, title, URL, and more.

Google SERP Features Section

SERP Features Section XML tag google_serp_features wraps all the Google SERP features available in the search. In this case, Carousel, Answer Box, Top Stories, Video Box, and Paid Results.

<google_serp_features>
    <carousel>
...
</carousel>
    <answer_boxes>
...
</answer_boxes>
    <top_stories>
...
</top_stories>
    <video_box>
...
</video_box>
    <paid_results>
...
</paid_results>
</google_serp_features>

Google for Jobs

Google for Jobs SERP Feature report is available with an API method. The tag google_for_jobs contains the position number, Location (job_line1, job_line2), and the 3 top jobs results (job_results) with title (job_title), company (job_company), and the Job source (job_source) where the job is listed.

<google_for_jobs>
    <position>3</position>
    <job_line1>Jobs</job_line1>
    <job_line2>Near Flagler County, FL</job_line2>
    <job_results>
        <job_result>
            <job_title>OPS GOVERNMENT OPERATIONS CONSULTANT I</job_title>
            <job_company>State of Florida</job_company>
            <job_source>via Glassdoor</job_source>
        </job_result>
        <job_result>
            <job_title>Federal - Human Resources Specialist Recruitment and Placement...</job_title>
            <job_company>Army National Guard Units</job_company>
            <job_source>via Federal Government Jobs</job_source>
        </job_result>
        <job_result>
            <job_title>Federal - Public Affairs Specialist T32</job_title>
            <job_company>Army National Guard Units</job_company>
            <job_source>via Federal Government Jobs</job_source>
        </job_result>
    </job_results>
</google_for_jobs>

Carousel

Carousel SERP Feature results are listed in the carousel tag which can have different carousel_types and the carousel_results listed inside.

<carousel>
    <carousel_type>List</carousel_type>
    <carousel_results>
        <carousel_result>mobile</carousel_result>
        <carousel_result>phone</carousel_result>
        <carousel_result>for iPhone</carousel_result>
        <carousel_result>smartphone</carousel_result>
        <carousel_result>desktop</carousel_result>
        <carousel_result>portable</carousel_result>
        <carousel_result>Google Home</carousel_result>
        <carousel_result>Mac</carousel_result>
    </carousel_results>
</carousel>

Knowledge Panel

Knowledge Panel SERP Feature could be found under the knowledge_panel tag with kp_title and kp_subtitle within.

<knowledge_panel>
    <kp_title>Artificial intelligence</kp_title>
    <kp_subtitle>Field of study</kp_subtitle>
</knowledge_panel>

Answer Box

Answer Box SERP Feature is listed under the answer_box tag with different ab_types (Related Questions, people also search for, Featured Snippet, and more). Each answer box has a position number and items listed with title, URL, and description when available. There might be a few types of Answer boxes grouped within the answer_boxes tag. Yhere are many types of answer box SERP features that are listed at the beginning of this documentation. Below you will find a few examples from that list:

Featured Snippet:

<answer_box>
    <ab_type>Featured Snippet</ab_type>
    <title>How to Make an App for Beginners (2020) - Lesson 1 - YouTube</title>
    <url>https://www.youtube.com/watch?v=jniJeamcIUU</url>
</answer_box>

Images

Image Box SERP Feature could be found under the image tag with position number and image_results listed with URL for each result.

<images>
    <position>79</position>
    <image_results>
        <image_result>
            <url>https://www.investopedia.com/terms/a/artificial-intelligence-ai.asp</url>
        </image_result>
        <image_result>
            <url>https://readwrite.com/2020/08/11/guide-to-understanding-artificial-intelligence/</url>
        </image_result>
        <image_result>
            <url>https://medium.com/mit-initiative-on-the-digital-economy/how-smart-is-artificial-intelligence-35a384b40a05</url>
        </image_result>
        <image_result>
...
</image_result>
        <image_result>
...
</image_result>
        <image_result>
...
</image_result>
        <image_result>
...
</image_result>
        <image_result>
...
</image_result>
        <image_result>
            <url>https://gabrielamueller.com/blog/artificial-intelligence-is-not-dangerous/</url>
        </image_result>
        <image_result>
...
</image_result>
    </image_results>
</images>

Local Pack

Local Pack SERP Feature is listed under the local_pack tag with the position number list of local_pack_results that contains title and extra.

<local_pack>
    <position>8</position>
    <local_pack_results>
        <local_result>
            <title>Best Buy</title>
            <extra>Local Result,Rating</extra>
        </local_result>
        <local_result>
            <title>Best Buy</title>
            <extra>Local Result,Rating</extra>
        </local_result>
        <local_result>
            <title>Walmart Supercenter</title>
            <extra>Local Result,Rating</extra>
        </local_result>
    </local_pack_results>
</local_pack>

Hotel Pack

Hotel Pack SERP Feature is listed under the hotels_pack tag with the position number list of hotel_results that contains the title and the rating.

<hotels_pack>
    <position>1</position>
    <hotel_results>
        <hotel_result>
            <title>Millennium Hilton New York Downtown</title>
            <price/>
            <rating>4.2</rating>
        </hotel_result>
        <hotel_result>
            <title>Made Hotel</title>
            <price/>
            <rating>4.4</rating>
        </hotel_result>
        <hotel_result>
            <title>Arlo SoHo</title>
            <price/>
            <rating>4.3</rating>
        </hotel_result>
        <hotel_result>
            <title>The Roosevelt Hotel</title>
            <price/>
            <rating>3.7</rating>
        </hotel_result>
    </hotel_results>
</hotels_pack

Video Box

Video Box SERP Feature contains a list of videos location in the video_box tag with the position number. Each video contains the title, URL, and user

<video_box>
    <position>6</position>
    <videos>
        <video>
            <title>How To Create An App For Free - Create Your Own App In ...</title>
            <url>https://www.youtube.com/watch?v=RH5hiF7Qf-8</url>
            <user>Turkmen Tech</user>
        </video>
        <video>
            <title>How to Create an App Without Code [2019]</title>
            <url>https://www.youtube.com/watch?v=l-rdeuAzJgs</url>
            <user>AppSheet</user>
        </video>
        <video>
            <title>How to Make an Android App for Beginners</title>
            <url>https://www.youtube.com/watch?v=EOfCEhWq8sg</url>
            <user>Treehouse</user>
        </video>
    </videos>
</video_box>

Product Listing Ads

Product Listing Ads SERP Feature is a list of products (pla_result) with title, URL, shop, and price located within the product_listing_ads tag with its position (top/bottom).

<product_listing_ads>
    <position>top</position>
    <pla_result>
        <title>Oculus Rift S PC‑Powered VR ...</title>
        <url>https://www.walmart.com/ip/Oculus-Rift-S-PC-Powered-VR-Gaming-Headset/231668381?wmlspartner=wlpa&selectedSellerId=0</url>
        <shop>Walmart</shop>
        <price>$399.00</price>
    </pla_result>
    <pla_result>
        <title>Surface Studio 2, 2TB SSD, i7, 32GB RAM, ...</title>
        <url>https://www.microsoft.com/en-us/p/surface-studio-2/8SBJXM0M58T4/HV3T?source=googleshopping</url>
        <shop>Microsoft Store</shop>
        <price>$4,799.99</price>
    </pla_result>
    <pla_result>
...
</pla_result>
    <pla_result>
...
</pla_result>
</product_listing_ads>

Paid Results

Paid Results SERP Feature is a list of paid_results with their title, URL, description (desc), and location (top/bottom).

<paid_results>
    <paid_result>
        <title>Microsoft® Azure Official Site - Build Engaging Mobile Apps</title>
        <url>https://azure.microsoft.com/en-us/services/app-service/mobile/</url>
        <desc>Use Azure to Build Mobile Apps That Consume Data From Your Own Datacenter. Start Today. Build Your Next Idea. 25+ Products Always Free. $200 Free Credit. Try Popular Products Free. Learn by Doing. Services: Cloud Services, App Service, Container Service.</desc>
        <location>top</location>
    </paid_result>
    <paid_result>
...
</paid_result>
    <paid_result>
...
</paid_result>
    <paid_result>
...
</paid_result>
    <paid_result>
...
</paid_result>
    <paid_result>
...
</paid_result>
</paid_results>

Apps Box

Apps Box SERP Feature is a list of three apps, which is only available for mobile search.

<app>
    <type>list</type>
    <apps>
        <app>App Builder to Create app ( Appy Pie App Maker)</app>
        <app>APPER Make an App without code in 5 easy steps</app>
        <app>SKETCHWARE - CREATE YOUR OWN APPS</app>
    </apps>

Discover More Places

Discover more places SERP Feature is a list of three places each listed under the place tag with a title for each place.

<discover_more_places>
    <place>
        <title>Games and arcades</title>
        <desc/>
    </place>
    <place>
        <title>Amusement centers</title>
        <desc/>
    </place>
    <place>
        <title>Video game stores</title>
        <desc/>
    </place>
</discover_more_places>

Things to know

Things to know SERP Feature is a list of three things each listed under the ttn_key, and the ttn_value.

<things_to_know>
    <thing_to_know>
        <ttn_key>Types:</ttn_key>
        <ttn_value>saml types</ttn_value>
    </thing_to_know>
    <thing_to_know>
        <ttn_key>Purpose:</ttn_key>
        <ttn_value>what is saml used for</ttn_value>
    </thing_to_know>
    <thing_to_know>
        <ttn_key>Requirements:</ttn_key>
        <ttn_value>saml requirements</ttn_value>
    </thing_to_know>
</things_to_know>

Rich Cards

Rich Cards SERP Feature is a list of three cards each listed under the card with the title and the URL.

<rich_cards>
    <position>1</position>
    <card_type>Recipes</card_type>
    <items>
        <card>
            <title>How To Make Milk Chocolate</title>
            <url>https://www.alphafoodie.com/how-to-make-homemade-milk-chocolate/</url>
        </card>
        <card>
            <title>Homemade Chocolate Bars</title>
            <url>https://chocolatecoveredkatie.com/three-ingredient-chocolate-bars-1/</url>
        </card>
        <card>
            <title>Homemade Chocolate with Coconut Oil</title>
            <url>https://healthyrecipesblogs.com/homemade-chocolate/</url>
        </card>
    </items>
</rich_cards>

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