Documentation > Paid Search > Google Ads

Google Ads Chart/List Widget

The Google Ads Chart/List Widget report displays the collected metric data from the Google Ads script tool for the Date Range specified in the report. There is a Key Metric and Second Metric that can be displayed, which include:

Avg. CPC - Average Cost-per-click
Avg. CPM - Average Cost-per-thousand impressions
Clicks
Conversion
Conv. Rate - Conversion Rate
Cost
CTR - Click-through-rate
Impressions
Views

Report Tools > Paid Search > Google Ads

Screenshots

Widget Chart/List

The Key Metric with a following column for the percentage between the campaigns, depending on the metric data selected to display in the table. If the Second Metric selected, the metric data is displayed in the last column of the table.
In the Report Options the settings can be changed to hide or show the chart, table, row titles of the table, percentage column, color indicators and the Totals Row.
The Totals Row is calculated amount only for the values that are not with % units.

Widget Chart

The percentage value is based on the Key Metric selected for the metric data in the Report options. The percentage is the metric data share value between the campaigns.

Widget List

In this case the Key Metric was Conversions and the share percentage of the conversions between the two Google Ads campaigns. The second metric is Cost.

Report Options

	Date: Report Date(s): Report Dates from the Report Options calendar tool Compare to Past: Check mark Compare to past Select from: Previous Period, Calendar Month(s), Same Time Last Year, Custom Date Type - the unit type of data such as Value or Percentage.
	Widget Settings: Widget Title: (optional) enter a Title to display centered at the top of your report. This title will also display on your white label PDF reports; both in the bookmarked links and at the top of the report. Limit Results - by default 20 results for the list in the table Color Palette - chose the colors palette to represent the colors of the campaigns Chart Settings Chart - toggle to Show/Hide the chart Chart Labels - toggle to Show/Hide the labels in the chart Outer Labels - toggle for the Labels to be Outside/Inside of the chart. Available option if Chart Labels toggle is ON List Settings Table - toggle to Show/Hide Table Title Row - toggle to Show/Hide the titles of the columns Color Indicator - toggle to Show/Hide the color indicators for each campaign Percentage Column - toggle to Show/Hide the column of percentage of shared value between the campaigns Total Row - toggle to Show/Hide the totals Scale - a bar that automatically adjusts the width of Chart and List width in % totaling to 100%
	Ads Settings: Key Metric: Select from the Options Avg. CPC Avg. CPM Avg. CPV Clicks Conversions Conv. Rate Cost CTR Impressions Views Second Metric: Select from the Options Avg. CPC Avg. CPM Avg. CPV Clicks Conversions Conv. Rate Cost CTR Impressions Views Dimension: Campaign Currency: Select from the list of currencies
	Save: Click Apply Changes button