Rank Ranger Blog

Does your B2B blog bring your site a steady stream of organic traffic? Is the content that you publish underpinned by a premeditated SEO strategy? In episode #101 of the In Search SEO podcast Andrea Paternostro explains 5 steps to turn your B2B blog into an SEO machine.

The steps are:

• Absorb
• Plan your content
• Execute
• Reach
• Analyze and restart

How speedy is your site?

We all know that a slow site negatively impacts user behavior. But are you really doing everything you can to minimize your site speed?

Today, we're discussing eight essential elements of fast websites with Jono Alderson.

The eight steps are:

1. Core Web Vitals
2. Cloudflare
3. Chrome Developer Tools
4. Advanced Image Optimization Techniques
5. Advanced Font Optimization Techniques
6. CSS and JavaScript Tricks
7. Caching and Versioning
8. Clever Third-Party Kit

Google's goal in a nutshell is…

To provide accurate and relevant content that satisfies user queries.

In order to do this, as a semantic search engine, Google segments all of the content in its index into topics.

Those topics are broken down into subtopics.

Each topic is called a Knowledge Domain.

For each Knowledge Domain, Google understands:

• What queries users generally ask
• What entities are associated with that topic
• Which sites are experts in the topic

This means to answer a user query, Google no longer has to search billions of pages in its index to find an answer to a user query.

Instead, when a user queries the search engine, Google identifies which topic or Knowledge Domain the query belongs to.

It then simply searches that Knowledge Domain for an answer to the query.

And, it already has a list of sites that have established themselves as experts in the topic.

How do you establish your site as a topical expert?

By creating a thorough network of content that covers the topic thoroughly.

This is a semantic SEO strategy called topical authority and topical authority is achieved through content clustering.

In this post, I’ll cover: What content clusters are and I'll show you two opposite approaches to creating cluster content.

Is schema an active part of your SEO strategy?

Maybe it's something that you were involved with a couple of years ago when you were setting up a new website, but you haven't thought about much since.

In this episode, we're going to be looking at what works effectively in schema right now. And if you're not actively using schema, we'll share four steps to getting started with schema right now.

The steps are:

• Identify the Schema Opportunity
• Implementing Schema
• Verify your Schema implementation
• Measuring your success

Are you targeting SEO SERP features?

If not, you are wasting a big opportunity.

The reason?

As Google and other search engines evolve, they seem to be doubling down on SERP features. Search engines use SERP features as both a way to bring immediate answers to user queries as well as a way to help users explore a topic.

In this post, I’ll show you exactly how to find SERP feature opportunities and show you some ways to optimize your content to get into them.

How much are you missing out on with your technical SEO audits? How reliable is your data? And what does your website look like in the eyes of Google?

These are just three of the topics that we'll be discussing in episode 99 of the Insearch SEO podcast with Olga Zarr.

The steps are:

1. Don’t rely on just one tool
2. Start with data from Google Search Console
3. Look for high-impact, low-effort quick wins
4. Have your own SEO checklist
5. Look at your site through the eyes of Google

Living in this day and age, we’re all oversaturated with one word.

Content.

Content this, content that, it’s so widely used that it's beginning to lose all meaning. And this is completely understandable since the term is used in a myriad of different contexts - creative content, sales content, functional content, etc.

Yet, real content writers, people who know exactly what this type of writing demands - both content-wise and formally - need to keep their focus very sharp. They need to know what the priorities of content marketing really are, and to stick to them.

In this post, I'll go through both the content side of things - the actual substance of what you should be writing, and the "marketing” side of things - the way it needs to be organized, formatted, and marketed, in order to be accessible.

Hopefully, by the time you’ve finished this article, you’ll know exactly what you need to do in order to become a quality content marketing writer yourself.

How much of your SEO are you automating? And did you know that automating what you're currently doing could help you do it faster and with a greater level of accuracy?

In this episode, Lazarina Stoy explains how to get started with machine learning in SEO.

The steps are:

1. Understand Your Limiting Beliefs and Overcome Them
2. Understand Common Task Specifications, Solution Specifications, and Data Specifications in Machine Learning
3. Practice Daily and Start Going Through the Motions
4. Asses New Tasks, Their Solutions, and Data Characteristics to Understand When Machine Learning is Needed
5. Understand the Limitations and Scrutinize the Output of Machine Learning
6. Work Collaboratively and Set Reasonable Expectations

Social media marketing is crucial to promoting your SEO content.

Why?

Let’s say your goal is to get SEO traffic. Yes, SEO traffic is the gift that keeps on giving.

The problem is, even if you have a stellar SEO strategy, SEO is slow. It takes time to see rankings. Especially if your site is relatively new.

So if you are not the kind of person who enjoys watching dust settle, it may be time to create a social media marketing content strategy that complements your SEO and earns you a huge audience of raving fans.

To be as useful as possible, I’ll be breaking this post into two parts.

In part one I’ll share a strategic approach to social media marketing that could potentially generate thousands of views and massive engagement.

In part two I’ll share a step-by-step checklist to implement your social media strategy.

Have you ever managed an international site yet failed to drive as much traffic and convert as many sales abroad as you do in your own country? That's the challenge that we're looking at in this episode, where Julia-Carolin Zeng will explain six steps to effective SEO translation.

The six steps are:

• Have an In-Market Expert at Hand
• Know Your Market
• Get the Right Translation Budget for Your Market
• Don't Just Translate, Localize
• Brief Your Translators Correctly
• Find the Right Translator

The importance of SEO sitemaps nowadays is undeniable.

Getting content exposure online is a difficult thing in and of itself, especially when you consider the mind-boggling amount of content being created and uploaded on a daily basis.

For that reason, there exist various ways to influence SEO, ensuring that you get a proportional recompense for your effort.

Some focus on you mentioning certain words or phrases in their pages, which will make them more relevant for search engines. Others recommend adding more external and internal links to your content.

And these are all valid, smart, and useful ways to get people to see your content. Yet, there comes the issue of how to make your content easily manageable and recognizable to search engines. With incredibly big websites, this can prove to be quite difficult.

Hence, the existence of sitemaps. We shall now explain what sitemaps are exactly, whether they’re essential for your website, and how they are meant to be used.

By the end of this text, you’ll be an SEO sitemaps expert.

What do you do when you find the perfect keyword but according to Google the keyword has no search volume?

According to Eilish Hughes, there are times when you should target those keywords.

When should you try this approach?

In this episode, Eilish gives you 5 reasons why writing genuinely relevant content beats targeting high-volume keywords.