Rank Ranger Blog

Are you unintentionally turning off a significant chunk of your target audience by publishing content that isn't inclusive?

How can you turn this around and make sure that you appeal to as many people as possible?

In this episode, Sarah McDowell explains six ways to be more inclusive with your content, including:   

• Inclusive language   
• Inclusive imagery 
• Gender forms and security practices   
• Keywords   
• Showing support on your website   
• Link out to resources

How much time do you take to better understand your clients' businesses? Are you just a service provider or are you a true business partner?

In this episode, Jake Guntley shares five ways to be better business partners for your SEO clients, including:

• Is SEO the right choice for your business?
• Make all digital media more efficient 
• Use SEO data to answer brand questions
• Be honest when it's time to pivot strategy or resource   
• Explore internal processes and work to make them more efficient

When setting up SEO training for your team, how do you decide what training to deliver and how should you structure those training sessions? 

In this episode, Billie shares how to structure SEO training, including:   

• Picking the right SEO training for your team 
• Review your matrix   
• Face-to-face vs. self-taught 
• Training non-SEOs   

How should you be building links in 2023? 

In this week's episode, Bibi shares three key elements to creating linkable assets, including:   

• Focus on your audience     
• It doesn't have to be epic 
• Outreach

We’ve all heard the TikTok stats.

Around one billion people use the app. Now for context, there are about 8 billion people in the world.

That means one in every eight people (on the entire planet) use TikTok. 

What’s more, as you can see from Similarweb data, Tiktok’s audience growth is exploding.

There is a question that comes up regularly.

Is TikTok a real search engine?

And of course, the follow-up:

If it is, how do I create a TikTok SEO strategy?

In this post, I’ll address the first question. I’ll save actionable TikTok SEO tips for another post.

In a world of increased content scrutiny, how do we effectively manage our content portfolio?

Even at a basic level, content inventories are great to understand the challenges your site faces.

In this episode, Charlie Williams shares 5 ways to use content inventories to improve your site's content quality, including:

• Understanding how much content you have and how popular it is
• Checking what Google has indexed at scale 
• Finding hidden sections of poor quality
• Auditing on-page SEO elements
• Scraping key page attributes

TikTok is surprisingly addictive.

Ever wonder why?

It all comes down to one word.

Data.

Yes, TikTok has extensive data on its users, and this helps the platform to continuously deliver content that its users love.

Now, as a digital marketer, if you are marketing to Gen-Zers, you might want your business on TikTok. Maybe users will become addicted to your content.

To do that effectively, you must know how the TikTok algorithm works.

In this post, I’ll cover how the TikTok algorithm works so that you can gain massive traction.

How transparent are you with your SEO clients about what you're doing? How do you measure its true value and the SEO industry in general?

In this episode, Taylor shares four ways to be more transparent with your SEO clients, including:

• Building long-term relationships
• Educate your clients on the value of your services 
• Improve the reputation of SEOs       
• Raise your own value and give yourself an advantage over your competitors  

Are you currently working in an agency and quietly wondering what life might be like working in-house?

In this episode, Paige Hobart shares some key differences between SEO agengy work and in-house SEO, including:    

• Work-life balance 
• Being the sole SEO vs internal collaboration   
• Your future career   
• Selecting your ideal role   

Paige: Thank you, David. Lovely to be here.

How do you incorporate machine learning into your SEO strategy?

In this episode, Si Shangase shares six machine learning steps to creating successful SEO strategies, including:   

• Signing up for a Google Cloud account   
• Creating a Google Cloud platform using the Search Console API   
• Using BigQuery, create a schema for your data set     
• Get access to Forecast Forge for your business   
• Run your data set at regular day intervals   
• Connect to Bigquery with Looker Data Studio  

What are the common issues found in XML sitemaps? What impact do they have and how do you fix them?

In this episode, Katherine Nwanorue shares four common XML sitemap issues and how to fix them, including:

• Listing ineligible URLs   
• Unsupported HTML format error   
• Not declaring a page and its alternate version correctly   
• Having one larger sitemap for Separate Sections of a Website

Have you ever struggled to bring senior business stakeholders with you on your SEO journey?

That’s what we're going to be discussing today with a man who after seven years in general SEO now specializes in app-store optimization. 

In this week's episode, Luis Bueno Tabernero shares five key steps to building an SEO team from scratch, including:

• Build confidence   
• Manage expectations   
• Build your strategy 
• Your resources   
• Your team