Rank Ranger Blog

Amy Toman is here to chat about apps stealing your local traffic away!

• What threat do on-demand apps pose to local search traffic?
• Which niches are most susceptible to losing local traffic to apps?
• How can local businesses recapture traffic lost to apps?

Plus, we dive into how rank tracking has changed and how you might want to reconsider how you monitor your rankings.

When it comes to search engine optimization, there are seemingly endless tasks to complete. You have both on-page and off-page considerations, as well as content audits, competitor research, tracking and monitoring, and technical issues. Of course, once that is done, you’ll have to do plenty of research on keywords, find out what the competition is using, and much more.

There are some really great tools every marketer decides on paying for but you can find some of the best SEO tools for free, which can help with a variety of tasks.

Special guest Kelly Stanze joins the podcast to talk mental health in the SEO sphere.

• How to create a work/life balance
• How to deal with the demands of an SEO life while struggling internally
• What needs to change in the SEO world for there to be a better mental health environment

Havoc.

That's how you might describe the February SERP, particularly the unconfirmed update that hit mid-month. With reversal upon reversal, the rankings resembled the sort of discombobulated u-turn a 16-year-old would make on their way to failing their driver's test for the umpteenth time. Throw on such SERP spectaculars like new entity pairings and a new multi-image carousel for Google Posts and you have yourself a month of SERP changes to remember.

This is the March 2020 edition of the SERP news!

Super awesome, craft beer drinking, link profile analyzing guest for you today! Cass Downton is here to get your bad backlink profile expunged:

• To disavow or not to disavow, of course, we asked that question!
• At what point does Google say enough is enough when looking at low-quality links? What’s the deal with links and authority?
• How links factor into the E-A-T equation!

Plus, if you want to avoid being clobbered by a core update, here are some content creation tips for you!

So you've won a Featured Snippet... let the traffic flow, right? Not so fast there! What other SERP features are showing alongside your Featured Snippet? What other features are competing for a user's attention? What SERP features most commonly appear with Featured Snippets? How strong is a Featured Snippet win... really?!

You've got questions... we've got data...

TF*IDF for SEO... depending on who you talk to it's either the most over-hyped thing in Search since the last over-hyped thing in Search or it's a great way to boost your SEO efforts.

What I'd like to do here is take a look at both sides of the argument and show you how you can use TF*IDF analysis for your benefit in a legitimate way... all while highlighting Rank Ranger's new TF*IDF tool!

Sounds like a plan to me!

We sat down with the magnificent Heather Physioc to discuss how to get your clients on board with your SEO program:

• How to get your SEO clients to invest more time into what you’re preaching!
• The nitty-gritty details of what good client communication looks like!
• How to get into your client’s head so that you know how to speak their language! Plus, BERT is back!

We pick apart Google’s segmented news carousels. What’s working, what’s not, and what’s really freaking interesting!

Is rank more volatile in 2020 than it was before the latest string of core updates arrived? Is the continued presence of both Google's confirmed and unconfirmed updates making rank stability harder and harder to come by? As machine learning progresses are we seeing more and more rank volatility? Has August 2018's Medic update put us on a new path of increased rank fluctuations?

Let's find out!

The great Jessica Levenson joins us to talk about how to actually doing what we say we ought to do when trying to create targeted content:

• How to take the dream of targeted content and then actually write it
• How to make sure your content actually aligns to your target audience
• Where targeted content is heading as SEO evolves

Plus, we put Google’s relationships on the couch as the search engine has taken yet another entity understanding advancement!

It seems like everything and everything that was once the Google SERP has been turned on its head in what has been a downpour of serious changes to the results page! Featured Snippet URLs have been pulled from the organic results, the desktop SERP started to look like the mobile SERP only for it to not look like the mobile SERP, and life just got a bit more complex for retailers with Google's Popular Products extravaganza. Oh, and we got our first core update of 2020 to boot!

Welcome to the February 2020 edition of the SERP News.

The one and only Navah Hopkins joins us to talk about the relationship between SEO and PPC:

• Dispelling the myths about SEO and PPC as marketing opponents
• How to create a unified approach to SEO and PPC
• How SEO and PPC work together uniquely in specific verticals

Plus, everything and more of everything on Featured Snippet de-duplication.