Rank Ranger Blog

How do you do keyword research when creating new blog content?

Do we look at the same old metrics, or has something changed? From my personal perspective, with every passing day, Google gets better at understanding the user. What this means is…

As content creators, we are no longer Search Engine Optimizers.

In this post, I share some strategies designed to truly understand the reader so that you can draw them toward your brand by offering helpful blog content.

Schema markup is one of the most underutilized aspects of SEO.

Not implementing it could mean missing out on big SEO opportunities. For instance, implementing schema markup could dramatically increase your site's chances of achieving rich snippets.

Results with rich snippets generally tend to get higher click-through rates which could lead to more traffic and even higher rankings. This guide is an introduction to schema markup and how it can be used to boost the visibility of your website on SERP.

As a marketer, it's important to track how your brand compares to your competitors. Not knowing this is like navigating a ship without plotting where your current location is. You’ll never know if you are nearing your destination if you don’t know where you currently are.

Wouldn't it be great if you had a 30, 000-foot view of your marketing campaign demonstrating where your brand stands in comparison to your competitors?

Hope no more, we just released a brand new metric designed to give you the big picture.

Introducing...

Share of Voice (SoV).

You have your rank tracker all set up. You’re tracking your URLs. Now what?

If you’re wondering how exactly to use your rank tracking data to improve your rankings, this post is for you.

In this post, I’ll be sharing an SEO experiment I’m currently working on. I’ll be showing you where the experiment is currently at and what strategy ideas I’ve come up with to move the project forward.

I’ll be touching on:

• Google Search Console vs paid rank trackers
• How to choose which keywords to track
• Some strategy ideas based on the data

Bounce Rate is one of those new-age SEO terms that seemingly came out of nowhere to confuse everyone in the content marketing industry.

As much as you may not like the idea, you're eventually going to have to add Bounce Rate to your search optimization dictionary, whether for yourself or for your clients.

Google's definition of a bounce is that it is a "single-page session."

What does that mean and how does it affect your site performance. In this post, I'll be giving you everything you need to know about Bounce Rates and why you need to know it.

Many people want to get Rich results on the SERP, but don't know how to write the necessary structured data code. This article walks you through using our free structured data generator tool.

The famed Yuriy Yarovoy explains how adopting a growth mindset has helped him take his SEO and marketing overall to another level: 

• How a growth mindset relates to SEO and how it opens new opportunity 
• What does a growth mindset in the context of SEO actually look like? 
• Why SEOs have not yet adopted the growth mindset 

What do you do when your rank tracker is showing you unstable pages? Firstly...

Don't panic.

Yes, on the one hand, rank stability could be a sign that Google is thinking about demoting your page. However, did you know that rank volatility could also be an opportunity? That being said it is essential that you first diagnose the problem. Knowing what the cause is, will help you figure out the next steps.

In this post, join me in exploring three possible causes of rank volatility and strategies for dealing with each one.

So you’ve got a new website. It’s fab! Like, really, you’re showing it to all of your friends and colleagues, printing new business cards... but nothing really happens. You’ve got some visitors coming in, but something seems to be stuck. What are you missing?

SEO is essential for marketers and is a primary focus of inbound marketing. Since everyone else is already doing it, you should be too. When you don’t, you’re inadvertently losing sales or missing out on them.

However, it’s hard to know where to start. The good news is that a simple assessment of your website is the first step, and it’s quite easy to do with an SEO audit. This allows you to see how your site ranks and what you can do to improve those statistics. In this post, you'll learn what to do and when to do it.

Jason Dodge joins the podcast to share his discovery around Amazon's use of Search Ads to compete with SMBs:

• How Amazon might be leveraging Search Ads to compete with local suppliers in unexpected ways
• What Amazon's paid search strategy implies about the overall direction of the platform
• How Amazon's use of search ads might impact competitor's ad budgets negatively

Hayk Saakian joins the podcast to share novel ways to build links, offer value, and stay within Google's guidelines all at the same time!

• Creative ways to build links and offer added value
• How to think outside the box when it comes to link building
• How to use niche level strategies to legitimately gain links

I'm not one to quote (or even listen to) Katy Perry, but her "adage" of "you're up then you're down" is quite applicable to the rank fluctuations seen on the Google SERP in the recent past. There was some downright bizarre movement on the SERP in August... on multiple occasions... There have also been changes to how Google extends 'Search Journeys' (and how Google promotes its own shopping experience), the schema supported by Google, scroll to text highlights, etc.

I'll be diving into all this and more! This is the September 2020 edition of the SERP News!