Rank Ranger Blog

Picture this…

You’re running an SEO agency and you’ve just landed a big client.

How big?

We’re talking about a big franchise that has hundreds of locations country-wide.

Okay, so before you break out the champagne, you might want to think about a few issues first. I mean, how on earth are you going to manage the data or performance of so many locations?

Each location has its own SEO issues to deal with. Are you going to track each one separately? Can you imagine how cumbersome that would be?

Well, one of our brilliant brand ambassadors, Jenny Halasz, has been asking us for a solution to this problem for years. Our response?

Rank Ranger Core Rank Tracking.

In this post, I’ll show you how Core Rank Tracking:

• Elegantly deals with the complexity of big business by giving you unlimited locations all in a single campaign
• Allows you to create your own big database
• Has no keyword limit
• Allows you to easily filter your data to present it any way you need

After chasing after content, this month’s SEO trends roundup is finally here.

While compiling this roundup, I was really happy to discover some big-picture strategies that can help you integrate your SEO into an overall marketing strategy and some out-of-the-box thinking that can exponentially increase the value of your site, all while dispelling a myth or two.

In this post you’ll find:

• How Customer Journey mapping can effectively help you understand the "conversation your prospects have with Google” so that you can easily see what intents you have overlooked
• A profound paradigm shift that’ll help you avoid sudden traffic losses when Google updates its algorithms by treating your site as its own search engine
• What Google updating their Quality Raters Guide means to your SEO, what you should do about it and what myths you should avoid

If you’re in the writing world, you probably understand how challenging it is at times to come up with new and relevant topics.

Some blogs are so good that they can stand the test of time. But, behind those blogs is an idea, and ideas are bulletproof! So, next time you’re struggling to present your audience with something meaningful, consider scraping through your archives.

Careful, though - reusing old content is tricky and oftentimes, it can be like playing with a loaded business gun.

Stay tuned to learn how to identify and then repurpose old blog posts the right way!

"My email outreach sucks; I get absolutely no replies.”

I often get similar messages from outreach novices, and I want to say that I feel your pain. It takes a while for the results to come around, and most outreach opportunities don’t bring any partnerships until you form a relationship with a prospect.

If you can relate to this problem, let me share with you a few lessons I’ve learned throughout my experience on how to approach a prospect and actually get them interested in replying. Here is what we’ll be talking about:

• How to find relevant outreach opportunities.
• How to do personalization the right way.
• What it takes to put together a winning follow-up.

On-page SEO is crucial for the success of any website. It doesn’t matter whether you’re working on an existing one or launching a new one - on-page SEO strategies apply to all websites.

On-page SEO optimization is a powerful tool that helps your site rank higher on Google. Not just that, it also adds more value and interaction from every visitor to your website; increases content quality, keyword targeting, and more.

However, nailing that on-page SEO is easier said than done, and we can start by saying that it’s all in the details.

In this blog post, we’ll focus on seven effective ways to improve your on-page SEO that also enhances user experience.

When creating content, understanding user intent is key.

Now as an SEO myself, I have been analyzing user intent for a while.

The more time I spend trying to understand it the more I realize that the search intent Google presents is multi-layered. In other words, search intent is far more complex than looking for informational, commercial, navigational, and transactional intent.

With that in mind…

In this post, I’ll show you how to easily spot some of the various user intents that appear on a Google SERP so that you can generate more traffic by targeting more users.

Google’s latest page title update has caused a storm in the SEO community. I’ve seen SEOs claim that the changes to their titles have dramatically impacted their client’s click-through rates.

This means knowing what exact changes are happening to your titles in search is crucial to your success as an SEO.

In this post, I’ll explain what Google changed with this update. I’ll also show you how your keyword rank tracking software can show you:

• All the changes Google is making to your page titles and descriptions
• How to see if title changes affect your CTRs
• If there is any impact on your rankings

What’s the main benefit of SEO?

Simply put, SEO turns your website into an entity. This entity could eventually become your biggest business asset bringing in high-quality traffic to your business.

That said, let’s address the elephant in the room. SEO is not only competitive, but it’s also slow.

What’s more, the days of content farm and keyword stuffing are never coming back (thankfully).

So, how do you speed up your content marketing execution?

One of your best options is social media content promotion.

In this post, I’ll get into an easy four-step social media strategy that will help support your SEO content so that your content marketing can quickly get results.

This month’s episode of the SEO Trends for 2021 roundup covers some big topics. All of which could make a fundamental shift in how you do SEO.

Yes, times are changing. SEO is maturing and as SEOs, we must mature with it.

In this post, you’ll learn:

• Why covering all aspects of a topic will help your site deal with competitive and volatile SERPs
• What topical relevance is and why it’s one of the most important ranking factors today
• How semantic SEO will change the way we do SEO (forever!)

Content marketing is a powerful way to sell.

Content marketers are able to interact with potential customers before they are ready to buy. Instant connection.

However, content marketing is completely ineffective without an effective distribution strategy.

In this post, I’ll show you why implementing a well-thought-out SEO content marketing strategy could power your business for years to come (and how to get started).

There is no question, search engines are becoming more and more intelligent with every passing day.

This means optimizing content needs an intelligent approach.

Today, when you do keyword research, you have to do much more than find a keyword with some search volume. You have to also go through a thorough analysis to understand how to rank your content.

How do you do that?

SERP analysis.

In this post, I’ll show you how to easily find big insights just by eyeballing the SERPs. I’ll also show you how your rank tracking software can take your SERP analysis to a new level.

Migrating a WordPress site to a different provider might seem like a handful but more and more blogs are derailing from what used to be the most popular content management system online. As new technology begins to grow, so do the options, and in recent years, WordPress has faced its fair share of competitors, the most promising of which is Gatsby.

Whilst operating in a relatively similar fashion, there are various reasons why many site owners prefer Gatsby to WordPress.

From functionality and service to the quality of performance and available perks, here is a closer look at both WordPress and Gatsby, followed by a detailed guide on how to safely migrate a WordPress-based site to the Gatsby framework without losing SEO quality in the process.